Over 16% of Brazilian Fans Have Already bet on Football

Brasil.-  September 9, 2025 – www.zonadeazar.com A survey by O GLOBO/Ipsos-Ipec highlights the scale of sports betting in Brazil and its social and regulatory implications.

Overview

Brazil has become one of the fastest-growing sports betting markets worldwide. A survey conducted by O GLOBO together with Ipsos-Ipec revealed that 16.3% of football fans have already placed bets on matches, showing how this practice is increasingly embedded in popular culture.

Survey details

The study covered a representative sample of the population, considering age, gender, and region. Key findings include:

  • Young adults aged 18–34 lead the participation rate.
  • Digital platforms are the main access channel.
  • Promotions and welcome bonuses strongly attract new users.

Growth drivers

The expansion of the Brazilian market is fueled by:

  • Football’s popularity: a core part of national identity.
  • Technological advances: proliferation of user-friendly mobile apps.
  • Regulatory expectations: anticipation of a clearer legal framework.

Social and economic impact

The rising number of bettors sparks debates about benefits and risks:

  • Benefits: increased tax revenue, job creation, and digital economy boost.
  • Risks: stronger responsible gaming policies required to prevent addiction.

Industry reactions

Operators, sports associations, and regulators closely follow these results. While private companies celebrate the market’s growth potential, authorities emphasize the need for clear rules ensuring transparency, consumer protection, and market sustainability.

Future outlook

With regulatory processes underway, participation rates are expected to increase further. The challenge will be to balance commercial expansion with social responsibility, ensuring a safe entertainment environment.

Conclusion

The fact that 1 in 6 Brazilian football fans has already placed a bet underscores the magnitude of this cultural and economic shift. Brazil stands at the center of global iGaming attention.

Zona de Azar remains the leading source for global iGaming news.

Editó: @_fonta www.zonadeazar.com

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