Pay4Fun Reports 55% Growth in Transactions Before Brasileirão Matches

Brazil.– October 29, 2025 – www.zonadeazar.comA recent study by Pay4Fun, the pioneering Brazilian payment institution for the betting industry, revealed a remarkable 55% increase in financial transactions occurring just before the kick-off of Brasileirão football matches.

Overview

The analysis, conducted during rounds 17 and 18 of the national championship, identified a clear pattern in bettor behavior: financial activity surges one hour before matches, slows during the games, and recovers partially afterward.
This rhythm illustrates how Brazil’s passion for football directly translates into economic movement within the iGaming ecosystem.

Details and Context

Matches featuring top clubs such as Flamengo, Corinthians, Palmeiras, Santos, and São Paulo produced the strongest spikes, reaching 55% growth during the pre-match period.
Even during the matches, transaction volumes remained 25% to 30% above average, confirming the ongoing engagement of users.

Games involving Sport and Bahia also posted solid increases—around 36% before and 28% during play—demonstrating consistent nationwide enthusiasm.

While Pay4Fun’s dataset does not identify specific wagers per event, it clearly shows that sports schedules exert direct influence on player financial behavior.

Future Outlook

The research highlights that weekends generate the highest activity, with Sundays leading transaction volumes.
Post-match activity remains elevated—only about 20% below the peak levels seen before kick-off—positioning Pay4Fun as a real-time indicator of market dynamics.

According to Leonardo Baptista, Pay4Fun’s CEO and Co-Founder:

“Football is a national passion that drives financial movement across the betting sector. These findings demonstrate how the sports calendar connects with bettors and helps us better understand user behavior.”

Key Themes: Innovation and Market Leadership

Founded in 2018, Pay4Fun became the first payment institution in Brazil’s betting sector to be authorized by the Central Bank, processing R$ 2.6 billion in 2022.
Among its distinctions:

  • Best Payment Method for Latin America – SAGSE 2022
  • Best Payment Method – Brazilian iGaming Awards
  • Payment Innovation of the Year – SBC Awards Barcelona 2023
  • RA 1.000 Seal – Reclame Aqui
  • Top 3 Financial Services Companies to Work For – GPTW

Such achievements confirm Pay4Fun’s role as a trusted and innovative leader in digital payments for iGaming.

Institutional Perspective

The data underline not only the company’s momentum but also the maturity of Brazil’s betting market, where sports entertainment and digital finance have become inseparable.
Bettor behavior proves that football, betting, and technology now merge into a single culture of immediacy, trust, and excitement.

🔗 Edited by: @_fonta www.zonadeazar.com

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