Pragmatic Play & SellatuParley Expand Deal with Smart Studio

Malta.- August 13, 2025 www.zonadeazar.com Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its existing collaboration with Latin American operator Sellatuparley through the integration of its cutting-edge Smart Studio solution.

This strategic development enables Sellatuparley to offer fully customised Live Casino environments, blending bespoke design with Pragmatic Play’s premium gaming experiences.

The new Smart Studio deployment builds on the existing partnership between the two companies, strengthening Sellatuparley’s brand presence and elevating its Live Casino offering in regulated Latin American markets.

Smart Studio delivers flexible branding options and advanced configuration tools that allow operators to create immersive, localised gameplay tailored to their unique identity. The integration provides Sellatuparley with enhanced creative control and a deeper connection to its player base across the region.

The launch marks another milestone in Pragmatic Play’s commitment to supporting operator growth through modular, high-performance solutions in one of its strongest commercial territories.

Victor Arias, VP of LATAM at ARRISE powering Pragmatic Play, said: “Sellatuparley has been a valued partner of Pragmatic Play for several years, and it is thrilled to take this collaboration to the next level with the Smart Studio integration.

“Latin American players value authenticity, and Smart Studio gives Sellatuparley the tools to deliver Live Casino content that feels made specifically for their customers.”

Freddy Saavedra CMO at Sellatuparley, added: “We’re proud to strengthen our partnership with Pragmatic Play by launching our own branded Live Casino studio.

“This move aligns perfectly with our ambition to deliver personalised, top-tier experiences to players in Latin America. Smart Studio is a powerful solution that supports both differentiation and growth.”

Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino, Bingo, Virtual Sports, and more through a single API.

Edited by @pererarte   www.zonadeazar.com