PSG and 1xBet Extend Official Partnership for Three More Seasons

France.– September 22, 2025 – www.zonadeazar.com  The French club retains the global bookmaker as its Official Betting Partner, preserving international exposure and joint digital activations.

Overview

Global betting company 1xBet has confirmed it will extend its partnership with Paris Saint-Germain (PSG) for three additional seasons, remaining the club’s Official Betting Partner.

The announcement was made during SBC Summit 2025 in Lisbon, where 1xBet emphasized its strategy of international growth and sports marketing investment.

Key Details

  • New contract duration: Three more seasons, through to the 2027-2028 season.

  • Official status retained: 1xBet remains PSG’s Official Betting Partner.

  • Brand visibility: 1xBet logo will continue appearing on LED boards, 3D carpets, and other highly visible placements during matches broadcast internationally.

  • Digital & fan engagement: Includes joint social media content, digital platform activations, and involvement of PSG legends in fan-focused initiatives.

Industry Impact

This renewal underscores the growing importance of sports sponsorships for betting operators seeking global reach and fan engagement. It also reflects that partnerships based not only on logos but on content and experience are becoming the norm.

For 1xBet, extending its tie with PSG means reinforced exposure in top competitions and markets, and strong positioning in competitive sponsorship landscapes.

For PSG, the deal secures stable revenue streams and enables enhanced engagement with their massive follower base via digital content, experiences, and presence in both on-field and off-field branding.

Future Outlook

The partnership renewal is likely to generate further innovation in how clubs and bookmakers collaborate—potentially exploring exclusive fan experiences, immersive digital content, and more integrated marketing strategies.

We may also see increased pressure on other clubs and operators to offer similar levels of value in sponsorship deals—blending commercial returns, fan loyalty, and marketing creativity.

Zona de Azar consolidates itself as a key source for global iGaming news.

🔗 Editó: @_fonta www.zonadeazar.com

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