Relax Gaming Expands in Europe with bet365 Launch in Italy

Malta.- September 25, 2025 www.zonadeazar.com Relax Gaming, a leading iGaming aggregator and supplier of award-winning content, has expanded its European footprint by launching its portfolio with bet365 in Italy, one of the most competitive regulated gaming markets in Europe.

Strengthening Presence in the Italian Market

The partnership ensures that players at bet365.it gain access to Relax Gaming’s complete library of proprietary titles, including fan-favourites such as Money Train 3, Book of Power, and Net Gains. Additionally, a wide range of third-party games will be available through Relax Gaming’s acclaimed aggregation platform.

This collaboration highlights the importance of Italy as a strategic growth market for Relax Gaming. With localised content tailored to Italian players, the supplier aims to boost engagement and retention for operators while strengthening its reputation as a top-tier content provider.

 Partnership with a Global Industry Leader

As one of the most recognised names in the iGaming industry, bet365 offers not only a substantial player base but also a strong presence in regulated markets worldwide. The partnership allows Relax Gaming to deliver high-quality entertainment to a broader audience, reinforcing its position as a trusted aggregator.

Industry Voices

Kristina Hambardzumyan, Head of Business Development at Relax Gaming, commented:
“Partnering with bet365 in Italy represents a major milestone in our European expansion strategy. Italy is a vital market, and collaborating with such a powerful global operator gives our portfolio instant visibility and credibility. Our games are designed to deliver strong retention and standout performance, and we are confident they will bring significant value to bet365’s Italian offering.”

A bet365 spokesperson added:
“Relax Gaming is well known for its innovation and quality. By adding their proven titles to our Italian games library, we enhance our ability to deliver fresh, engaging entertainment to players. This partnership aligns perfectly with our strategy of continuous improvement across all regulated markets.”

Driving European Growth

This launch marks another step forward in Relax Gaming’s European expansion, following successful entries in several key regulated jurisdictions. By prioritising strategic partnerships with tier-one operators like bet365, the company continues to build momentum as a leading force in the iGaming landscape.

With a reputation for innovation, reliability, and premium content, Relax Gaming remains committed to offering tailored experiences that meet the demands of both operators and players across Europe.

Edited by @pererarte   www.zonadeazar.com