Report Reveals Top 20 Brazil´s Betting Brands
Brazil.- December 17, 2025 www.zonadeazar.com In a scenario where data, behaviour and brand building are once again at the heart of strategic decisions, Blask and brmkt.co have launched the ‘Brazil’s Betting Brands Report’, a study that lists and analyses in depth the main regulated betting brands operating in Brazil.
Under the heading ‘What powers the top 20 betting brands in Brazil and how they play the game,’ the report provides an unprecedented insight for executives, marketing leaders and strategy professionals.
Throughout the material, researchers show how the country’s leading betting brands are using data, branding, acquisition efficiency and behavioural analysis to position themselves in a competitive environment marked by regulation and rapid cultural evolution among consumers.
The analysis highlights the advancement of digitally native brands, which operate with greater agility, lower costs and mastery of Brazilian cultural language. The study also points to an important shift: the migration from a model of spending a lot to a model of spending wisely, bringing the sector closer to the best practices of technology, retail and financial services companies.
“Brazilians love to gamble, but their P&L shouldn’t be part of the game. With the Blask + brmkt report, we show how real user interest, acquisition strength and revenue potential align in the country’s first regulated cycle. This is not a beauty contest. It is a straightforward and clear scorecard that reveals who is accumulating value, who is spending too much to be applauded, and where the smartest capital can quietly advance,” points out Max Tesla, CEO and co-founder of Blask.
In addition to analysing the competitive behaviour of the country’s largest brands, the study also presents five emerging brands that deserve special attention. Each of them brings unique assets, whether physical presence, media strength, cultural relevance or premium appeal, suggesting that new formats should reorganise the sector in 2025 and 2026.
Ricardo Bianco Rosada, founder of brmkt.co, reinforces that the game is now different: “The Brazilian regulated market is finally offering real signals, not just noise. The report makes it clear that winning here does not depend on burning through budgets or copying foreign models. It depends on reading the data, understanding how Brazilians really behave, and building brands that earn trust over time. Those who execute with discipline and overcome the hype will win,” he analyses.
With insights into behaviour, data, acquisition, retention and branding, Brazil’s Betting Brands Report offers clues as to what should define the next cycles in the sector. The details, however, are reserved for the full report.
In relation to the Top 20, the top five are Betano, Bet365, Sportingbet, Esportes da Sorte and Superbet. The ranking takes three indicators into account: APS (Acquisition Power Score), which estimates a brand’s ability to attract new players; BAP (Brand’s Accumulated Power), which measures a brand’s strength in terms of organic interest and market visibility; and CEB (Competitive Earning Baseline), which projects how much a brand should be earning considering its competitive weight and historical performance.
The study is now available for free download on the blask.com website.
Other insights that can be found in the ‘Brazil’s Betting Brands Report’:
1. Consolidated market overview: a clear and up-to-date panorama of the regulated Brazilian ecosystem, showing how the sector has evolved at a rapid pace in the first year of the new rules;
2. Regulation timeline: how Brazil moved from years of grey growth to a model of regulatory discipline in less than 12 months, and the impact this has had on acquisition, retention and governance;
3. Profiles of the top 20 brands: concise analyses of positioning, acquisition strategy, tone of voice, cultural presence and localisation capabilities, revealing why some brands scale faster than others;
4. Six factors that explain the success of leaders: the structural mechanisms that differentiate the brands that advance the most in the regulated market, including CAC efficiency, retention capacity, product maturity, and CRM quality;
5. New brands on the rise: five operations with disproportionate potential due to strong branding, media scale, physical presence or institutional trust, indicating a possible reorganisation of the ranking in 2026;
6. Brazil Betting Playbook 2026: what should define the next phase of the market, including increased CAC, pressure for retention, stricter governance, platform maturity, and a clear trend towards consolidation and M&A;
7. Market indicator panel: a summary dashboard that reflects the performance of leading operators in terms of penetration, engagement and attention share metrics in the regulated period;
8. Industry growth insights: indicators that show the strength of digital natives, the concentration of GGR at the top of the market and how competition has changed when compliance, regulated payments and KYC have become decisive factors.
Top 20 Betting Brands in Brazil
1. Betano
2. Bet365
3. Sportingbet
4. Esportes da Sorte
5. Superbet
6. Betnacional
7. 7Games
8. EstrelaBet
9. Vaidebet
10. Onabet
11. Blaze
12. H2Bet
13. Pix Bet
14. 7K
15. Cassino
16. Betao
17. Novibet
18. BullsBet
19. Betfair
20. KTO
About Blask
Blask is an AI-powered market intelligence platform for iGaming. The company consolidates high-frequency signals about monitored operators into a single reliable source, offering a consistent view of market dynamics and participation trends at the global, national and brand levels. Two AI models identify relevant patterns, eliminate noise and transform these signals into clear visual metrics, updated hourly, allowing teams to accurately analyse activity and track trends. Blask replaces slow and fragmented sources with low-latency market data, reports and benchmarks. Transparent methodology, no guesswork.
About brmkt.co
Brmkt is a strategic marketing and business consultancy, created to generate real, high-impact growth. They combine deep market expertise with creative intelligence, data and performance-focused execution to help brands define their positioning, scale acquisition and build long-term value. Brmkt acts as an integrated partner, supporting clients from strategy to execution. They help companies detect opportunities, define end-to-end brand and acquisition strategies, connect campaigns to real growth objectives, and align business development with marketing performance to transform insight into sustainable growth.
Edited by @pererarte www.zonadeazar.com