Roma: SOFTSWISS Delivers Live Alfa Romeo 4C to Lottu at SiGMA 2025
Italy.– 11 November 2025 – www.zonadeazar.com To celebrate its 100th brand milestone in 2025, SOFTSWISS staged one of the most talked-about activations of SiGMA Central Europe 2025 in Rome — assembling and handing over a full Alfa Romeo 4C to Brazilian partner Lottu.
Overview
Marking a symbolic achievement, SOFTSWISS showcased its innovation and engineering mindset by assembling a high-performance Alfa Romeo 4C live at its booth. Founder Ivan Montik personally handed the keys to Hugo Baungartner, Commercial Director of Lottu, part of the Esportes Gaming Brasil Group.
Details / Context
Visitors followed every step of the construction — from engine installation to chassis calibration — mirroring the precision and coordination that define SOFTSWISS’s gaming ecosystem.
Ivan Montik noted:
“Speed and precision connect motorsport and iGaming. Over the past days, our teams and partners built this car piece by piece, just as we build our products together. We are thrilled that our 100th brand this year comes from Brazil.”
Hugo Baungartner added:
“We are proud to be part of this memorable moment. SOFTSWISS stands for quality, reliability, and innovation — values perfectly aligned with ours. This Alfa Romeo represents our joint pursuit of excellence and collaboration.”
Future outlook
The live Alfa Romeo activation became one of the most visited attractions of SiGMA Central Europe 2025, reinforcing SOFTSWISS’s reputation for bold creativity and technical mastery. With Brazil emerging as a key growth market, the partnership with Lottu highlights SOFTSWISS’s strategic focus on Latin America for 2026.
Specific sub-topics
- Brand strategy: SOFTSWISS connects innovation, performance and audience engagement through immersive experiences.
- Latin America expansion: The alliance with Lottu underscores the rising importance of Brazilian partners in SOFTSWISS’s global network.
- Innovation & engineering: The live assembly embodies SOFTSWISS’s philosophy of precision, collaboration and continuous improvement.
🔗 Edited: @_fonta www.zonadeazar.com