RubyPlay Launches a Padel tournament during ICE Barcelona 2026
United Kingdom – 15 January 2026 – www.zonadeazar.com In the lead-up to ICE Barcelona 2026, RubyPlay unveiled Padel Spin, a new sporting initiative designed for industry executives, reflecting a rising trend that blends business, sport and community across the global iGaming ecosystem.
Overview
ICE Barcelona 2026 is shaping up to deliver a broader experience than the traditional exhibition floor. Within this context, RubyPlay announced Padel Spin, positioning sport as a bridge to professional relationships, informal collaboration and fresh commercial opportunities.
The initiative will be held during ICE week (19–21 January) at Bella Padel Barcelona, inviting executives, partners, operators and suppliers to compete, connect and explore new alliances in a relaxed environment away from the rush of the trade show.
Details & Context
RubyPlay — a respected B2B developer known for slots and immersive digital content — stated that Padel Spin responds to an emerging industry need:
Alternative meeting formats that foster real conversation, trust and proximity.
Key confirmations include:
• 24 confirmed players forming pairs
• Qualifying rounds and a final with awards
• Open attendance for ICE-registered professionals
• Brand activations and social connection spaces
The announcement strengthens a trend already visible across the sector:
ICE is no longer confined to its exhibition floor, but expands into the city as a multi-layered ecosystem of content, events and staged experiences.
Key Sub-themes & Industry Impact
🔹 Relationship-Driven Networking
RubyPlay positions itself at the forefront of a new relationship model — from business cards and formal meetings to shared play, wellbeing and authentic dialogue.
🔹 Europe ↔ LATAM Convergence
The tournament resonates strongly with fast-growing LATAM markets such as Brazil, Argentina and Peru, where brands increasingly adopt 360º awareness strategies to compete and scale.
🔹 Branding & Community Leadership
Beyond technology, RubyPlay signals that it intends to shape the cultural and social landscape of the industry, curating experiences that unite the sector.
🔹 ICE Barcelona 2026 as a Platform for Reinvention
Padel Spin fits within a broader surge of:
• multi-sponsor gatherings
• curated breakfasts
• branded after-hours
• community tournaments
• and content-driven activations for social media
Together, these initiatives reaffirm ICE as the global meeting point for operators, suppliers and regulators seeking connection beyond the booth.
Looking Ahead
RubyPlay hinted that Padel Spin could expand to London, Malta and São Paulo later in 2026, depending on reception and partner demand.
The company emphasised its commitment to cultivating a more approachable, human and inclusive iGaming community.
With thousands of global decision-makers attending ICE, and interest in new formats surging, the event becomes fertile ground for partnerships, strategic thinking and opportunity-driven dialogue.
🔗 Edited by: @_fonta www.zonadeazar.com