Run, Brazil! Betnacional Arrives at the Rio Marathon
Brazil.- June 17, 2025 www.zonadeazar.com Where there’s running, there’s celebration. And where there’s celebration, there’s Betnacional. Starting off on the right foot and at the right pace, the brand arrives as the official sponsor of the 23rd edition of the Rio Marathon, as well as lending its name to the 10K race.
Bringing all its energy and Brazilian spirit to the streets of the Marvellous City, Betnacional has prepared a series of special activities that promise to make their mark among runners, fans and spectators — with Friday, 20 June, the day of the long-awaited 10K race, being the highlight.
Among the highlights of the programme is the ‘Singles vs Marrieds’ challenge, a light-hearted and fun competition that promises to get runners and social media buzzing. On one side, names such as Jesus Luz, Jonatas Sulzbach, Matheus Queiroz and Flávio Nakagima will defend the singles team. On the other, Artur Picoli, Carol Sertório, Caue Fantin, Ivy Moraes and João Hadad will take the stage for the married team. The final score will be announced on the brand’s social media, but those who visit the Betnacional stand to pick up their kits on 18 June will already be winners: there will be a distribution of personalised socks for those who register quickly. But beware: socks are limited, so the early bird gets the worm.
On race day, those who cross the finish line will feel the energy of a real organised fan club. Betnacional has called on the Green and Yellow Movement to transform each finish into an unforgettable moment. And to immortalise the achievement, the traditional photo at the finish line will be guaranteed for anyone wearing the brand’s exclusive socks. Those without the accessory can also participate — just sign up quickly with the team of photographers to guarantee your photo on the podium.
The event coverage also promises to be exciting: sports journalist Renata Heilborn (@reheilborn), who is part of the Betnacional team of creators, will be circulating around the arena to capture behind-the-scenes moments, emotional stories, wobbly legs, tears and hugs — all with the brand’s light-hearted and spontaneous style.
Created by Brazilians and with a 100% national soul, Betnacional shows once again that it knows how to mix sport, entertainment and culture in a unique way. “Being at the Rio Marathon is more than just sponsoring a race: it’s encouraging a sport that is part of Brazilians’ daily routine with lightness, fun and responsibility. Running is about overcoming challenges, but it’s also about connection, and we understand that,” says João Studart, CEO of Betnacional.
Edited by @pererarte www.zonadeazar.com
