Salsa Technology and Optimove Form CRM Partnership in Brazil

Brasil.- December 10, 2025 – www.zonadeazar.com  Salsa Technology and Optimove have formalized a strategic alliance that enhances CRM capabilities for iGaming operators in Brazil, combining local regulatory infrastructure with advanced personalization technologies.

Overview
Salsa Technology announced a new partnership with Optimove aimed at elevating CRM performance within its platform. The collaboration positions Salsa as a provider capable of delivering native integration with a sophisticated engagement engine, enabling operators to deploy smarter, data-driven and highly targeted campaigns across all channels.

Details / Context
In a highly competitive and increasingly regulated Brazilian market, CRM effectiveness has become central to retention, loyalty building and lifecycle optimization. With the integration, operators gain access to automated multichannel campaigns, segmentation engines, behavioral intelligence, and real-time personalization — improving both speed of execution and strategic decision-making.

The alliance also eliminates previous technical barriers by reducing implementation steps, accelerating setup times and ensuring seamless connectivity between platform data and CRM tools. This efficiency translates into maximized performance and enhanced operational consistency.

Key Subthemes
• Technology & Data: The integrated engine enables AI-driven personalization, predictive analysis and granular segmentation.
• Operations & Efficiency: Automation reduces operational overhead, increases campaign accuracy and boosts long-term customer value.
• Market & Regulation: As Brazil demands safer, more transparent and compliant solutions, the partnership equips operators to meet regulatory expectations while remaining competitive.

Future Outlook
The partnership is expected to influence market standards by raising the bar for CRM performance in Brazilian iGaming. More operators are likely to adopt integrated systems that combine data intelligence with regulatory readiness, paving the way for a new era of professionalized engagement strategies.

🔗 Edited by: @_fonta www.zonadeazar.com