São Paulo Becomes Global iGaming Capital

Brazil.– March 27, 2026 – www.zonadeazar.com  During BiS SiGMA South America by SOFTSWISS, São Paulo once again positions itself as a global iGaming hub, bringing together thousands of industry leaders and decision-makers.

Overview

São Paulo is set to become the global centre of iGaming during BiS SiGMA South America, one of the most important events in the international gaming calendar. The event gathers operators, providers, affiliates and regulators in a business-driven environment.

Event scale

The event is expected to host more than 18,000 attendees, over 400 exhibitors and sponsors, and more than 250 speakers, making it the largest iGaming and betting event in Latin America.

Strategic location

São Paulo’s role as a financial and technological hub reinforces its importance as a gateway to the Latin American market.

Innovation and regulation

The event will feature discussions on regulation, innovation, and market growth, highlighting Brazil’s emergence as a top global betting market.

Future outlook

BiS SiGMA South America reflects the shift of the iGaming industry towards high-growth emerging markets, with Latin America taking a leading role.

🔗 Editó: @_fonta www.zonadeazar.com