São Paulo Strengthens Its Role As A Hub For Executive Events

Brazil.– January 28, 2026 – www.zonadeazar.com São Paulo continues to strengthen its position as a leading hub for executive events in Latin America as it prepares to host the 6th edition of BiS SiGMA South America, one of the region’s most significant gatherings for the iGaming, betting and technology industries.

Overview

Renowned for its world-class infrastructure, financial relevance and connectivity, São Paulo has become a natural destination for large-scale executive events. The upcoming BiS SiGMA South America edition reinforces this status, bringing together industry leaders, operators, suppliers, regulators and stakeholders from across the global gaming ecosystem.

The event is expected to play a central role in fostering business development, knowledge exchange and strategic networking within the rapidly evolving Latin American market.

Details / Context

BiS SiGMA South America combines a comprehensive exhibition floor with a robust conference agenda, featuring panels, keynote sessions and workshops focused on market trends, regulation, innovation and technology. This integrated format has positioned the event as a reference point for decision-makers seeking insight and commercial opportunities in the region.

São Paulo’s extensive hotel capacity, international flight connections and well-established MICE infrastructure continue to be decisive factors in attracting high-profile events and thousands of international attendees each year.

Future outlook

Hosting the 6th edition of BiS SiGMA South America further consolidates São Paulo’s projection as a strategic meeting point for the global iGaming and betting industries. The event is expected to contribute to the city’s role as a catalyst for new partnerships, investments and regional expansion strategies.

As Brazil and Latin America gain prominence within the global gaming landscape, São Paulo’s leadership as an executive events capital is set to grow, reinforcing its relevance for future editions and industry-wide initiatives.

🔗 Edited by: @_fonta www.zonadeazar.com