SBC Announces Strategic Partnership with ANJL for SBC Summit Rio

Brazil.- 5th February 2025 www.zonadeazar.com SBC has announced a strategic partnership with the National Association of Games and Lotteries (ANJL) for SBC Summit Rio, bringing one of Brazil’s most influential industry bodies into the heart of the country’s leading event for the betting and gaming market.

The partnership has been formalised ahead of SBC Summit Rio, which will take place from 3 to 5 March 2026 at Riocentro in Rio de Janeiro. The event is set to welcome more than 15,000 delegates from Brazil and leading international sports betting and gaming markets, bringing together operators, suppliers, regulators and investors under one roof.

Beyond SBC Summit Rio, the collaboration will continue across other key SBC events with a strong Brazilian audience, including SBC Summit Americas and SBC Summit in Lisbon.

Founded in March 2023, ANJL represents companies that legally operate across Brazil’s lotteries, sports betting and gaming ecosystem. The association plays an active role in supporting the development of a transparent, ethical and well-regulated market, working closely with legislators and executive authorities to strengthen regulation, prevent capital flight and attract foreign investment. Its work is underpinned by a strong focus on consumer protection, responsible advertising and the fight against illegal gambling.

Plínio Lemos Jorge, President of ANJL, said: “ANJL continues to pursue its mission of representing the gaming industry in key forums, always defending a market committed to transparency, legality and the well-being of bettors. 

“For ANJL, the partnership with SBC reinforces the commitment of its member companies to a legal and professional market. The exchange of experience between companies and specialists who are global references enriches the search for innovative solutions, promoting important debates that ultimately drive the development of the sector in Brazil and worldwide.”

Through the partnership, ANJL will benefit from a platform that amplifies its advocacy, educational initiatives and engagement with the wider regulated ecosystem. The collaboration also supports ANJL’s broader objectives of promoting best practices, information sharing with authorities, and the professional development of the sector through training and knowledge exchange.

For SBC, the partnership strengthens relationships with Brazil’s most influential industry bodies and reinforces SBC Summit Rio’s position as the leading forum for senior decision-makers navigating the country’s regulated betting landscape.

Lucía Mouriño, VP Relationships LatAm at SBC, said: “ANJL plays a central role in shaping Brazil’s regulated betting market, particularly around compliance, consumer protection and market integrity. Partnering with the association strengthens the quality of dialogue at SBC Summit Rio and ensures the event reflects the priorities, challenges and opportunities facing the industry on the ground.”

SBC Summit Rio will bring together 15,000 attendees for three days of networking, education, and business development. More than 150 speakers will address the industry across dedicated tracks, including Leadership, Tech Innovation, and Marketing, with specialist summits such as the Affiliate Leaders Summit and Payment Expert Summit offering focused insights into Brazil’s affiliate and payments ecosystems.

The exhibition floor will host over 400 exhibiting and sponsoring brands, providing delegates with direct access to the latest products, services, and innovations. With leading licensed operators and prospective market entrants under one roof, SBC Summit Rio has established itself as the essential gathering for anyone looking to succeed in Brazil’s rapidly evolving regulated market.

About the National Association of Games and Lotteries

The National Association of Games and Lotteries (ANJL) represents companies that legally operate games and lotteries in Brazil. The organisation promotes transparency and a collaborative approach with legislators and executive authorities to improve regulation, prevent capital flight, and attract foreign investment.

The organisation’s mission is to promote a responsible and ethical games and lotteries sector, with a focus on fair betting practices, tax fairness, support for sport, consumer protection, responsible advertising, information sharing with authorities, and economic contribution.

The ANJL provides dedicated assistance to its members for help with regulatory and operational matters, helping companies adapt to market changes. The ANJL also offers education for its members on compliance, regulation, marketing, and operational management.

Ready to attend SBC Summit Rio? Here’s how:

Secure your place with a VIP Event Pass for R$3000 – enjoy full access to all conference sessions, the exhibition floor, exclusive networking events, and complimentary food and drink at our Food Festival.

Bringing the team? Take advantage of our Group Pass Discount — purchase three or more VIP Event Passes and pay just R$1800 per ticket.

Operator or affiliate? You may be eligible for a complimentary VIP Event Pass, which includes full access to the exhibition, conference, and exclusive networking events. Apply now to reserve your spot.

Expo+ Pass: Gain access to the full exhibition floor and all conference sessions. This does not include access to our exclusive VIP evening networking events.

Expo Only Pass: Free to attend, this pass gives you access to the exhibition floor –  perfect for networking and exploring the show without attending the conference sessions.

International stars of the football world are coming together in Lisbon this September for the Legends Charity Game in order to raise funds for communities suffering from the effects of war and local tensions around the world.

Timed to coincide with the SBC Summit in Lisbon, the Legends Charity Game on Monday 15 September is a highly anticipated match between Portugal Legends vs. World Legends, featuring some of the biggest names in the history of football. The Legends will compete in front of 60,000 Fans, and in front of millions of people that will watch the game online / on TV.

With strong support from the Portuguese Football Federation (FPF), the match will see Portuguese legends playing against footballing royalty from the Rest of the World in an event that aims to raise over €1,000,000 for selected charities in the support of communities and families experiencing extreme hardship.

Luis Figo, who won trophies across Europe as well as the Ballon d’Or in 2000, will be captaining the Portugal Legends side. He comments: “It’s always a pleasure to come back to my country and play football, especially when wearing the national team colours! Hope to see a full stadium in my hometown Lisbon for this amazing Legends Charity Game and raise funds for important charity causes.”

Joining Figo from the triumphant Euro 2016 winning squad are Ricardo Quaresma, Eliseu and Ricardo Carvalho. Champions League winners Fábio Coentrão, Maniche, Hugo Almeida, Vitor Baia, José Bosingwa and Deco will also play on the night as well as other famous Portuguese legends include Beto, Jorge Andrade, Dani, Tiago Mendes, Hélder Postiga, Nuno Gomes and Simão. They will be managed by another Champions League winner – Costinha.

They will be facing stiff competition from the World Legends squad that includes legends such as: Peter Schmeichel (Denmark), Cafu (Brazil), Javier Zanetti (Argentina), Diego Lugano (Uruguay), Leonardo Bonucci (Italy), Gaizka Mendieta (Spain), Youri Djorkaeff (France), Christian Karambeu (France), Marek Hamsik (Slovakia), Giorgos Karagounis (Greece), Krassimir Balakov (Bulgaria), Gheorghe Hagi (Romania), Edwin van der Sar (Netherlands) Henrik Larsson (Sweden), Shota Arveladze (Georgia), Javier Saviola (Argentina), and Ronaldinho (Brazil).

The match will be played in front of 60,000 fans at either Estádio da Luz (Benfica Stadium) or José Alvalade Stadium (Sporting Lisbon Stadium), which will be part of a big and exciting reveal in August when the Champions League schedule is released.

The Legends Charity Game aims to raise over €1,000,000 for a number of good causes based both abroad and in Portugal as the Football Family aims to give back to the families of the world. Funds will be raised for both international and national charities who help families and communities in need.

One of the international organisations that The Legends Charity Game will be raising funds for is the Ukrainian Red Cross Society (URCS). Every day, the Ukrainian Red Cross teams provide evacuation support, psychosocial and first aid, provide essential humanitarian relief, support temporary shelters, help with housing restoration, and spread awareness about unexploded ordnance risks. Ukrainian Red Cross volunteers and staff work in all regions of the country to support those who need it most.

Maksym Dotsenko, Director General of the Ukrainian Red Cross, comments: “The war in Ukraine continues, and unfortunately, millions of people still need support every day. We have no right to stop. Initiatives like the Legends Charity Game are not just about the funds raised. They are about compassion, and the understanding that the world stands by us. They are about solidarity that transforms into real help for those going through the toughest times. We are grateful to everyone who takes part.”

The Lisbon-based Cáritas Portuguesa, which offers critical support to marginalised communities fighting issues such as poverty and inadequate emergency relief, is also a charitable partner for the Legends Charity Game.

SBC Founder & CEO Rasmus Sojmark explains: “We are taking our charitable endeavours up a notch this year with the spectacular football match in order to raise a lot of money for some very worthy causes. By tying the match in with the SBC Summit in Lisbon the same week, we have found a way for the communities around football and business to help other communities that are facing unimaginable hardships.”

Tickets  are available to purchase via the official website www.legendscharitygame.com. See Tickets will handle ticket management of the event.

Sponsorships and Hospitality are still available in support of the event and the charities. Some of the sponsors already confirmed include iGP, Soft2Bet, Sportingtech, Vegas Legends, Spribe, SmartSoft and Alea.

Sport Global Charitable Foundation is a restricted fund under the auspices of Prism the Gift Fund (UK registered charity with charity number 1099682). All of the profits from the Legends Charity Game will support the Sport Global Charitable Foundation’s beneficiary charities across a range of causes including the Ukrainian Red Cross Society and Caritas Portugal.

For more information:

Marketing – Thomas Rasmussen thomas.rasmussen@sportglobal.com

Sponsorship – Rasmus Sojmark ras@sportglobal.com

Edited by: @MaiaDigital www.zonadeazar.com