SBC Summit 2025 Lisbon: Innovation, Sport and a View in Images

The SBC Summit 2025 turned Lisbon into the global epicentre of gaming and technology. Over three days, more than 30,000 attendees, 700 exhibitors and 550 speakers shared trends, innovation and networking on a large scale.
Growth and global reach
SBC Summit 2025 surpassed last year’s records with sustained growth in its audience. The organisation reported a 20% increase in attendance compared to 2024, with 150 countries represented and 5,969 senior executives in attendance.
The regional impact also reflected the global expansion of the event, with notable growth in Africa (78.2%), Asia (68.8%) and Europe (49%), consolidating its role as a strategic networking and business platform.
Guest stars and keynote speeches
Among the names that participated were world-renowned figures:
- Gary Vaynerchuk, a leader in entrepreneurship and marketing.
- Randi Zuckerberg, founder and CEO of Zuckerberg Media.
- Rubens Barrichello, Formula 1 legend.
- Oleksandr Usyk, undisputed heavyweight champion.
The event was also attended by former football stars such as Alessandro Del Piero, Roberto Carlos, Marek Hamšík, Gaizka Mendieta and Giorgos Karagounis, who participated in initiatives such as the Legends Charity Game.
New developments announced for 2026
During the event, the organisation announced new initiatives for 2026, including the Global & Emerging Markets Stages, Tech Academies and Affiliate Leaders Awards, which will expand opportunities for training, visibility and international collaboration.
Economic and social impact
With an estimated 72,000 hotel nights and 135,000 m² of exhibition and conference space, SBC Summit 2025 had a significant economic impact on Lisbon and its surroundings. In addition, parallel activities such as the Food Festival, Infinity Lisbon, Super Stage and the prestigious SBC Awards enhanced the cultural and professional experience of attendees.
Conclusion
The SBC Summit 2025 in Lisbon established itself as a strategic meeting place for business leaders, technological innovators and sports leaders, combining knowledge, networking and entertainment in a single venue. For three days, Lisbon was the world capital of innovation and the gaming industry.
Visual documentation: exclusive image gallery
As part of the documentation material for the SBC Summit 2025, we present an exclusive image gallery that provides a detailed portrait of the experience in Lisbon.
The photographs show everything from keynote speeches and panel discussions to networking spaces and the energy of the exhibition fair. They also highlight the contributions of international speakers and the parallel cultural activities that brought the event to life.
This gallery serves as a visual archive that allows you to relive the experience and appreciate the magnitude of the event from different perspectives.
Edited by @pererarte www.zonadeazar.com