SBC Summit Americas on the Future of North American Betting

USA.- January 15, 2026 www.zonadeazar.com With regulatory shifts unfolding across the US and Canada, the North American betting market is entering a period of heightened oversight, legal clarification, and consumer protection challenges.

On Wednesday, June 10 2026, Stage Two of the SBC Summit Americas will bring together leading operators, regulators, leagues, and legal experts to tackle the most urgent issues shaping the region’s betting ecosystem, from integrity and advertising to sweepstakes, lottery couriers, and the future of casino design.

In response to this evolving regulatory and commercial landscape, SBC Summit Americas has developed the North America: Sports Betting & Casino conference track to equip stakeholders with the insights needed to stay ahead of their competitors.

Delegates can expect discussions on how game designers are evolving casino content formats, the future direction of verticals like lottery and bingo, and the regulatory considerations shaping marketing strategies, emerging betting formats, and major sporting events.

“Growth in North America isn’t just about launching new products, but also about ensuring those products are built responsibly, sustainably, and with a deep understanding of the regulatory environment,” said Rasmus Sojmark, CEO & Founder of SBC. “This track helps the industry explore how innovation and responsibility can advance together, not compete for priority.”

Opening the track, the panel ‘Lines, Limits, and Loopholes: Protecting the Future of Sports Wagering’ will spotlight how the industry can work together to safeguard the integrity of sporting competitions and leagues. The session will unpack the growing challenges of today’s faster, data-driven betting environment, focusing on how suspicious activity is detected and acted on. It will also explore how the industry can strengthen education for athletes and players, helping keep sport safe, secure, and engaging.

The session Clearing the Air on Sweepstakes: Navigating Regulation and Opportunity’ will examine how the industry can address the complex legal status of sweepstakes and provide greater clarity for both players and brands. Speakers will explore how clearer regulatory frameworks could create a safer, more transparent market, strengthen consumer protections, and unlock additional tax revenue.

Concluding the track, the panel ‘Designing the Future of Play: Creativity Meets Casino’ will explore how gamification and product innovation are reshaping modern iGaming. The session will examine the features driving engagement — from more interactive experiences and smarter reward systems to the resurgence of classic formats — and unpack the mechanics behind longer play, stronger loyalty, and community-driven experiences.

Experts already confirmed to appear across the track include Fernando Ortega (CEO, Lottofy), Luke Pergande (Founder & CEO, PropSwap), Mark Hicks (Managing Director, NCAA), Mike Silveira (Chief of Staff, Jackpot), Thomas Metzger (CEO, Lotto.com), Tony J. Amormino (Chief Executive Officer, Apache Nugget Corporation) and William Scott (Chairman, GMGI).

Other sessions in the programme will address two of the most closely watched areas in North American regulation: advertising standards and the rapid rise of lottery courier services. Panels will examine how shifting ad rules are reshaping marketing strategies across the U.S. and Canada, as well as how states are responding to the growth of courier models that sit at the intersection of lottery, sports betting, and iGaming.

SBC Summit Americas will take place at the Broward County Convention Center, Fort Lauderdale, from June 9 -11 and host 10,000 delegates focused on the US and Latin American betting and gaming markets.

Secure your ticket to SBC Summit Americas: 

Early Bird VIP Pass – Our VIP Passes are available for just $400 (a saving of $300) for a limited time with our Early Bird Pass. You’ll have access to the full conference agenda, show floor, and evening networking events, as well as complimentary food at our Food Festival.

Expo+ Pass – Our Expo+ Pass gives you access to all conference sessions and the show floor for just $95. Please note: This does not include complimentary food or access to our networking events.

Expo Only Pass – Our FREE ticket, this gets you access to the show floor only, but is the perfect option for teams on a budget and those curious to learn more about the industry.

Operators and affiliates are eligible for a free VIP Pass, granting you full access to all conference sessions, the show floor, and our exclusive evening networking events.

Edited by: @MaiaDigital www.zonadeazar.com