SBC Summit: Interview with Howie Jhang, Business Director of Playstar

Brazil.- 17th March 2026 www.zonadeazar.com.- Playstar presents its Latin American strategy at SBC Summit Rio During SBC Summit Rio 2026, held at Riocentro from March 3 to 5, Zona de Azar spoke exclusively with Howie, Business Director of Playstar, who shared the company’s goals at the event and highlighted the innovations the company is bringing to the Latin American market.

During the interview, the executive explained that Playstar’s participation in the event is driven by three main objectives: introducing the brand to Latin America and Brazil, building stronger connections with industry partners, and finding inspiration for future innovations within the gaming ecosystem.

View the interview as follows:

According to Howie, the iGaming industry is fundamentally built on relationships and collaboration, making events like SBC Summit Rio a key opportunity to generate new business connections.

The company, which has more than ten years of industry experience, continues to invest in innovation while adapting its products to different international markets.

Among the key innovations presented by Playstar is Spread, an in-house developed game mechanic designed to offer a new gameplay dynamic within the online gaming ecosystem.

Howie also highlighted the company’s focus on mobile-first experiences and socially driven gameplay, an approach that has proven highly successful in Southeast Asian markets.

This strategy aims to provide a more immersive entertainment experience by combining gaming mechanics with social elements that enhance player engagement.

Through these initiatives, Playstar seeks to expand its global presence and strengthen its position in the Latin American market, one of the fastest-growing regions in the gaming industry.

🔗 Edited by: @MaiaDigital www.zonadeazar.com