SBC Summit Rio: Interview with Dennis Algreen, Senior Marketing Director at SBC

Brazil.- January 27, 2026 www.zonadeazar.com The executive highlighted the importance of the event as a meeting point for operators, affiliates, suppliers, and regulators, and previewed the main topics on the agenda: compliance, payments, technological innovation, and growth opportunities in Brazil.

In an exclusive interview with Zona de Azar, Dennis Algreen, Senior Marketing Director at SBC, analyzed the impact of the first edition of the SBC Summit Rio following the regulation of the Brazilian market and explained why the 2026 edition is shaping up to be a decisive moment for the industry.

According to Algreen, the launch of the event in Brazil was essential to bring order to a complex and rapidly evolving ecosystem. “It was crucial to generate learning and networking in a market of this scale, where operators, affiliates, and suppliers needed to understand the regulations and build local alliances,” he said.

Looking ahead to 2026, he noted that the market is beginning to stabilize, although it still presents challenges that require dialogue and trust: “Partnerships in this industry are built over time. Our events help to create the essential links needed to do business.”

Please find the Video interview below:

Regulation, payments, and innovation: the central themes of the Summit

With the regulations fully in force since January 2025, Algreen announced that the agenda for the SBC Summit Rio 2026 will focus on how companies must adapt their digital infrastructure to comply with regulatory requirements and operate sustainably.

Among the main themes of the event, he mentioned:

  • Compliance and regulatory technology
  • Payment processing in Brazil, one of the most challenging aspects for international companies
  • Technological innovation applied to business growth
  • Affiliation and influencers, a key channel for player acquisition in Latin America
  • Preparation for the World Cup, which will represent a strategic moment for licensed operators

“The focus now is on growth: defining the next steps, the right partners, and the right tools to leverage the full potential of the market,” he explained.

Brazil, among the most attractive markets in the world

Algreen did not hesitate to position Brazil as one of the most promising territories for the global online gaming industry.

“In terms of size, interest in betting, and sports culture, Brazil is destined to become one of the largest markets in the world. That explains the enormous level of attention it attracted before and after regulation,” he said.

He also emphasized that, while it shares similarities with other countries in the region, Brazil has its own particularities that require products and commercial strategies to be adapted locally.

Networking, premium content, and regionalized experience

When asked about the new features of SBC Summit Rio 2026, Algreen highlighted that SBC will continue to focus on a formula that combines business opportunities, high-level in-person experiences, and top-notch content.

Among the event’s unique features are:

  • Social events and networking meetings integrated into general access
  • Conferences segmented by verticals and professional profiles
  • Use of the official app to schedule meetings and plan the agenda
  • Content and communications in English and Portuguese to enhance regionalization
  • Specific areas for payments, affiliates, and technology providers

“The goal is for each attendee to be clear about which sessions are most relevant to them and how to optimize their time at an event that will bring together more than 15,000 professionals,” he explained.

Tips for maximizing participation in SBC Summit Rio 2026

In closing, the executive sent a direct message to companies that have not yet confirmed their attendance: planning ahead will be key.

Booking flights and hotels near the venue, analyzing the floor plan, identifying strategic partners, and using the event app to coordinate meetings are, according to Algreen, essential steps to get the most out of the event.

“We put the right people in the room and provide the best content. Advance preparation is what makes participation a truly successful experience,” he concluded.

Edited by: @MaiaDigital www.zonadeazar.com

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