Scientific Games Strengthens Its AI Strategy With New Senior Vice President

United Kingdom.– February 04, 2026 – www.zonadeazar.com Scientific Games announced the appointment of a new Senior Vice President of Data, Analytics and Artificial Intelligence, reinforcing its digital transformation strategy and technology-driven growth roadmap.

Overview

Scientific Games continues to strengthen its position as a leading technology provider in the global gaming and lottery sector with the appointment of new leadership focused on data, advanced analytics and artificial intelligence. The company confirmed the appointment of Ovie Doro as Senior Vice President of Data, Analytics & AI, a key role within its corporate structure.

This appointment forms part of a broader strategy aimed at deepening the use of data intelligence as a driver of innovation, operational efficiency and product development across both physical and digital environments.

Details / Context

In his new role, Doro will be responsible for leading Scientific Games’ analytics, business intelligence and machine learning capabilities. His mandate focuses on transforming large volumes of data into actionable insights to optimise commercial decision-making, enhance player experience and maximise value for operators and lottery organisations.

The position includes the development of advanced predictive analytics models, experience personalisation and multichannel optimisation, integrating data from multiple touchpoints across the gaming ecosystem.

Strategic focus

The appointment of specialised leadership in data and artificial intelligence reflects a growing industry-wide shift from traditional models towards structures built around advanced analytics, intelligent automation and evidence-based decision-making.

Scientific Games aims to consolidate a vision in which analytics not only support operations, but become a core strategic pillar for continuous innovation, competitiveness in regulated markets and adaptation to evolving consumer behaviours.

Future outlook

With this move, Scientific Games reinforces its commitment to technology as a key differentiator in the global market. The deeper integration of data and artificial intelligence points to a future where personalisation, efficiency and predictive intelligence will be decisive factors for sustainable growth across the sector.

🔗 Edited by: @_fonta www.zonadeazar.com