SIS and Hollywoodbets Strengthen Partnership With New Live Draws
Africa.– September 5, 2025 – www.zonadeazar.com Sports Information Services (SIS) has expanded its successful collaboration with Hollywoodbets through a long-term agreement that brings “39’s” and “Fast 15’s” live numbers to the operator’s African platform. This new stage consolidates Hollywoodbets’ offering while reinforcing SIS’s strategy of delivering high-frequency betting products across the continent.
General overview
The African iGaming market is evolving rapidly, driven by mobile penetration, rising consumer demand, and the need for fast, engaging betting experiences. Against this backdrop, SIS – a global leader in 24/7 live betting content – announced a renewed long-term partnership with Hollywoodbets.
The agreement includes the rollout of “39’s” and “Fast 15’s”, two highly dynamic live draws that will become part of Hollywoodbets’ online portfolio, providing customers with frequent betting opportunities throughout the day.
Features of the products
“Fast 15’s”: Ultra-fast and dynamic
Fast 15’s delivers ultra-frequent draws designed to sustain user engagement even during off-peak hours. This format enhances retention and provides operators with a steady revenue stream by filling gaps in the sports calendar.
“39’s”: Draws every three minutes
The 39’s game offers live draws every three minutes, creating continuous betting cycles and keeping players connected to the platform. This product has been designed to complement traditional sports by filling downtime between major events.
Expanded portfolio
With these additions, Hollywoodbets enriches its live numbers offering, increasing both variety and entertainment value. For SIS, this agreement strengthens its footprint in Africa and underscores its commitment to delivering high-frequency betting content tailored to emerging markets.
Key statements
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Joe Andrews, Head of Sales for Africa at SIS, said:
“SIS and Hollywoodbets have established a very successful relationship, and we are delighted to strengthen it further with the launch of 39’s and Fast 15’s. Our live numbers vertical continues to deliver excellent margins for operators, and we look forward to seeing our portfolio gain even more traction, particularly in South Africa.” -
Wayde Dorkin, Head of Product at Hollywoodbets, added:
“Hollywoodbets is committed to constantly enhancing our offering to meet the evolving needs of our customers. By integrating SIS’s complete live numbers portfolio, we are not only expanding product variety but also reinforcing our platform with fast-paced and engaging content. These products have already proven popular in other markets, and we are confident African audiences will appreciate 24/7 availability that maximizes engagement.”
Market impact
Continuous engagement and revenue growth
The integration of 39’s and Fast 15’s ensures uninterrupted betting opportunities, increasing user activity and helping operators achieve consistent revenue flows.
Competitive positioning
By adopting these innovative formats, Hollywoodbets positions itself as a leader in Africa’s iGaming sector, offering products that match the fast-paced lifestyle of mobile-first bettors across the continent.
SIS’s African strategy
For SIS, this move consolidates its reputation as a trusted content provider, advancing its goal of making live numbers a cornerstone of African betting markets.
Future outlook
The long-term agreement between SIS and Hollywoodbets highlights both companies’ commitment to innovation and growth in Africa. By offering live draws every few minutes, they address player demands for quick and interactive experiences while securing stronger market positioning.
As SIS continues to scale its portfolio, further expansions into new territories are expected, potentially making 39’s and Fast 15’s central products across the continent. This partnership not only enhances Hollywoodbets’ platform but also sets a benchmark for how live betting content can redefine user engagement in emerging markets.
Zona de Azar, the key source for global iGaming news.
Editó: @_fonta www.zonadeazar.com