Slowdown in Betting Market Threatens Brazilian Football Revenues

Brazil.- August 15, 2025 – www.zonadeazar.com – At the 3rd National Congress of Municipal Lotteries, experts warned that the slowdown in Brazil’s gaming and betting industry could jeopardize the financial stability of national football.

Sponsorships at Risk Due to Advertising Restrictions

Currently, 68% of sponsorship deals in Serie A and C clubs come from betting companies.
According to lawyer Talita Garcez, the approval of Bill PL 2985/23, which restricts advertising, would impact both new deals and existing contracts.

  • “These funds are not extra income: they pay salaries, stadium maintenance, and support youth and women’s football,”              she said.

Economic Impact and Risk of Informal Market Migration

Lawyer Ana Diedrich warned that increasing the GGR tax from 12% to 18%, combined with advertising restrictions, could push operators into the informal market, exposing consumers and the sport to greater risks.

Historical Link Between Betting and Sports

Mariana Chamelette recalled that sports betting has existed since Ancient Greece and that Brazil’s regulation is among the best in the world. She stressed the need for financial fair play rules to maintain a healthy industry.

Conclusion

The panel emphasized that the crisis would not only impact professional football but also youth divisions, women’s football, and regional competitions. Stronger dialogue between operators, regulators, and sports entities was recommended to protect the sector’s sustainability.

Editó: @_fonta www.zonadeazar.com

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