SOFTSWISS releases KPI guide for smarter sportsbook analytics

Brazil.– 13 February 2026 – www.zonadeazar.com  Global iGaming technology provider SOFTSWISS has published a new Sportsbook KPI guide aimed at helping betting operators go beyond superficial metrics to develop deeper, decision-ready analytics frameworks.

Overview

The downloadable ebook offers a structured approach to managing daily sportsbook performance by focusing on key indicators that explain profitability drivers, player behaviour patterns and operational stability.

Created in response to industry challenges like rising acquisition costs, tightening regulation and escalating competition, the guide emphasises contextual analysis rather than isolated figures.

Key details

KPIs are grouped into three practical categories: business profitability, growth funnel efficiency and operational engagement — enabling operators to diagnose performance issues and act strategically.

By integrating financial outcomes with acquisition efficiency, retention dynamics and bonus effectiveness, the framework helps firms identify early warning signs and hidden inefficiencies.

Key subthemes

1. Beyond GGR and NGR:
Traditional metrics like Gross Gaming Revenue (GGR) and Net Gaming Revenue (NGR) remain relevant but require contextual understanding to inform real performance insights.

2. Full-cycle analytics:
The guide links financial results with lifecycle metrics, giving sportsbooks a comprehensive view on not just what happened, but why and how to adjust tactics.

Future outlook

This publication signals a broader industry shift towards advanced analytical thinking, with operators expected to adopt data-driven KPI frameworks as a competitive necessity.

🔗 Edited by: @_fonta www.zonadeazar.com