SOFTSWISS Strengthens its Technology Strategy with AI Director Appointment

Malta.- January 27, 2026 www.zonadeazar.com SOFTSWISS announced the appointment of a Director of Artificial Intelligence, reinforcing its commitment to data-driven innovation, automation, and advanced technological development across its iGaming product ecosystem.

Overview
The appointment reflects the growing role of artificial intelligence in platform optimization, enhanced player experience, and informed decision-making through advanced analytics. With this move, SOFTSWISS aims to establish a dedicated internal structure focused on AI research, implementation, and scalability.

The company continues to align its technology roadmap with the evolving needs of operators and regulated markets worldwide.

Details / Context
The new executive role will focus on integrating artificial intelligence solutions across SOFTSWISS core products, including casino platforms, sportsbook solutions, and affiliate systems. Key priorities include process automation, content personalization, predictive analytics, and strengthening security and compliance frameworks.

The creation of this position also supports operational efficiency and accelerates product innovation through the application of machine learning models and large-scale data analysis.

Future outlook
By introducing this role, SOFTSWISS reinforces its long-term vision of technology-led growth. The expanded use of artificial intelligence is expected to enable more flexible, scalable, and market-responsive solutions, further strengthening the company’s position as a global iGaming technology provider.

 Editó: @_fonta www.zonadeazar.com