Spoiler Alert: Interview with Sebastián Salat, Zitro’s International President

Spain.- June 11, 2025 www.zonadeazar.com In the lead-up to one of the most anticipated events in the Latin American gaming industry, PGS 2025, we are honoured to feature an exclusive interview with Sebastián Salat, Zitro’s International President and one of the most influential leaders in the global gaming sector, in our Spoiler Alert section.

Born in Barcelona, Spain, Sebastián Salat boasts a professional career spanning over four decades, distinguished by a commitment to excellence and innovation. His work has left a significant mark on the evolution of both slot and video bingo suppliers, as well as casino operations. He has held leadership positions at iconic companies such as UNIDESA and WMS, where he cemented his reputation as a visionary and strategic executive. In 2016, he joined Zitro as CEO and was later promoted to International President, tasked with accelerating the company’s global growth across both land-based and digital markets. His outstanding work has been recognised with some of the industry’s most prestigious awards.

In 2021, Sebastián received the AGEM Jens Halle Memorial Award, honouring excellence in commercial professionalism in the gaming industry. More recently, in 2025, he was honoured with the ECA Outstanding Contribution to the Industry Award, recognising his tireless dedication and extraordinary contributions to the sector’s growth.

Under his leadership, Zitro has positioned itself as a leading global player, expanding its footprint in key markets and establishing its product portfolio as one of the most innovative and competitive worldwide.

However, Sebastián’s influence goes beyond the supplier segment: for more than 20 years, he has served on the board of directors of Grup Peralada, one of Europe’s most prestigious casino groups, with operations in Spain, Argentina, Uruguay, and Chile.

This dual role — as a top supplier and casino operator — gives him a unique and comprehensive perspective on the industry, unmatched by many other executives in the sector.

In this exclusive interview, Sebastián Salat shares his insights on the trends that will shape PGS 2025 and the future of the industry:

What makes Zitro’s strategy for Peru unique compared to its approach in other Latin American countries?

S.S: The size and solid legal framework of the Peruvian market make it a key strategic priority for Zitro’s international expansion in Latin America and globally. That’s why, from our offices in Lima, we offer Peruvian operators access to our full range of innovative products. These include our Glare and Concept cabinet lines with their extensive and successful game library, as well as local initiatives such as the Mega Lounge and Grand Mega Lounge networks, and the WAPs, interconnecting casinos in various cities across the country to create a single jackpot. I’d also like to take this opportunity to mention that Zitro’s first WAP in Peru, linking several venues in Lima and Arequipa, will go live in the coming days.

How does an event like Zitro Experience Peru help strengthen Zitro’s presence in the region’s land-based and digital entertainment ecosystem?

S.S: Zitro Experience Peru has already become a benchmark event in the Peruvian gaming industry. It gives us the opportunity to present our broad portfolio of products for both the land-based and digital markets to our customers, while also entertaining them and expressing our gratitude for their trust and continued support.

With the implementation of a regulatory framework for online gaming in Peru, what growth opportunities does Zitro foresee in the medium term?

S.S: At Zitro Digital, we are focused on growing our digital business, but only in regulated markets such as Peru. At Zitro, we aspire to replicate in Peru the same success we have achieved in other regulated digital markets. Zitro Digital’s immediate goal is to roll out our entire catalogue of games through the country’s leading operators before the end of this year.

How important are Peruvian operators in the adoption and expansion of Zitro games in the local market?

S.S: Peruvian operators obviously play a key role in Zitro’s expansion in the country. Without their support, we wouldn’t have the opportunity to showcase our products to Peruvian players, and without their experience and feedback, we wouldn’t be able to continue refining our games to better meet the demanding tastes of the people who visit Peru’s gaming halls.

What improvements has Zitro introduced to offer a personalised experience that reflects the cultural preferences of players in Latin America?

S.S: I had a professor during my MBA who used to play with the word marketing, changing it to market-in, which he translated as “having your feet in the market.” That’s the secret of Zitro: we create products and design experiences based on a deep understanding of the markets we serve. We have our feet — and I would add our hearts and minds — in the Peruvian and Latin American markets.

What role has the technological renewal of your cabinets played in your strategy to differentiate yourselves from internationally established brands?

S.S: Technology is the tool that allows us to shape our ideas and turn them into successful products. Large, established brands must consider their technological legacy when developing their product strategies. We are a relatively new manufacturer in the international market, which frees us from that burden and allows us to pursue a fresh and agile product strategy.

How has the experience gained in emerging markets in Europe and Asia influenced the creation of products that resonate more with Latin American audiences?

S.S: We draw on global experiences and trends, which we then adapt to the tastes of each geographical area and country, considering not only the demographics of local players but also the emotional triggers that lead them to choose our games over the many alternatives available in land-based venues or digital casinos.

By continuously introducing new products, how does Zitro maintain the value of its most successful games without compromising the freshness of its portfolio?

S.S: Our most successful games have become classics. And I love the phrase that says a classic is something that is permanently contemporary — something that never ages and coexists with new offerings. This applies to music, and it also applies to our portfolio, where classic games and innovative, groundbreaking titles coexist to satisfy an increasingly large, diverse, and demanding audience.

Edited by @pererarte   www.zonadeazar.com