Sportingbet and SBT win Branded Content Award at Élan Festival 2025

Celebrating innovation in branded entertainment

Brazil.– August 20, 2025 – www.zonadeazar.com  Sportingbet, in partnership with SBT, won the Branded Content award at the Élan Festival 2025, held at the Jaraguá Theater in São Paulo. The recognition came from the project “Show do Campeão”, which blended humor, sports analysis, and betting, with its highlight being the special feature “Mesa Orelhuda”, created by DPZ.

A pioneering TV format

The feature aired during the pre-show of the Champions League final in an unprecedented format for Brazilian free-to-air television, delivering a seven-minute mix of analysis, entertainment, and betting insights.

Voices from the partnership

  • Diego Tagliaferro, Project Lead at Sportingbet: “This award reinforces our commitment to innovation and delivering relevant content to Brazilian fans.”

  • Paola Giganti, Head of Commercial Solutions at SBT: “Innovation is part of SBT’s DNA. Our partnership with Sportingbet is a clear example of that.”

  • Marcos Kotait, National Director of Multiplatform Sales at SBT: “‘Mesa Orelhuda’ proved that it is possible to engage audiences, deliver quality content, and drive strong results for partner brands.”

A diverse cast of talent

The show featured Kléber Gladiador, Diguinho Coruja, Fred Ring, and Ana “Green”, combining journalism, humor, and betting expertise to create an engaging experience for viewers.

Editó: @_fonta www.zonadeazar.com

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