Sportradar Adds UFC & PGA Data to Hard Rock Bet

Brazil.– March 27, 2026 – www.zonadeazar.com Sportradar has expanded its partnership with Hard Rock Bet by integrating official real-time data, odds and advanced features from the UFC and PGA TOUR, enhancing the in-play betting experience.

Overview

Sportradar has announced the expansion of its multi-year agreement with Hard Rock Bet, strengthening a key strategic partnership in North America. The update introduces official data, odds and live content from the PGA TOUR and UFC, two globally significant sports properties.

The initiative aims to elevate the live betting experience by delivering more interactive, precise and personalised features within the platform.

Details and context

The integration brings new in-play functionalities designed to increase engagement. For the PGA TOUR, users gain access to dynamic micromarkets such as hole winner and hole score, supported by 3D shot tracking, real-time leaderboards and automated insights.

For UFC events, bettors can access expanded micromarkets including strikes attempted and landed, as well as takedowns, alongside live fight trackers with official branding and in-fight statistics.

These capabilities are part of Sportradar’s expanded portfolio following its acquisition of IMG Arena.

User experience impact

The enhanced offering is designed to boost user retention through faster and more frequent betting opportunities. Micromarkets create continuous engagement windows during live events.

At the same time, real-time data and advanced visual tools transform the platform into a comprehensive sports interaction hub, combining betting with rich contextual information.

Hard Rock Bet continues to strengthen its position as a top-rated sportsbook app in the United States, focusing on simplicity and personalised user journeys.

Technological scalability

Sportradar continues to power Hard Rock Bet with APIs, audiovisual content and coverage of more than 700,000 events annually, ensuring a scalable and future-ready platform.

Future outlook

This partnership expansion highlights a key industry trend: the convergence of official data, real-time visualisation and in-play betting as the core of modern sportsbook offerings.

As user experience becomes the main differentiator, operators that successfully integrate data, interactivity and speed will lead the market.

🔗 Editó: @_fonta www.zonadeazar.com