Sportradar: Strong Start at #ICE2026 with more Highlights Ahead

Spain.- January 20, 2026 www.zonadeazar.com Sportradar kicked off its participation at ICE 2026 with great momentum and is preparing additional key activities throughout the event.

On Tuesday, January 20 at 2:00 PM in room CC4.1, Behshad Behzadi, the company’s Chief Product, Technology & AI Officer, will join the panel:

“Changing the Game: AI Transformation in Sports Betting”

During the session, Behzadi will share insights into the latest Artificial Intelligence trends and their impact on the sports and betting industry, as well as how Sportradar is leveraging AI to enhance fan experiences and optimize customer journeys.

Additionally, the Sportradar team will be present in Halls 1 and 5, showcasing its innovative solutions for sportsbook and casino operators.

Edited by @pererarte   www.zonadeazar.com