Sportradar’s Marketing Services To Power Growth Of SkillOnNet Casino Brands
🇬🇧 iGaming Industry – March 06, 2026 – www.zonadeazar.com Global sports technology company Sportradar has announced the expansion of its marketing agreement with SkillOnNet, one of the leading international iGaming entertainment companies. Under the renewed partnership, Sportradar Marketing Services will act as SkillOnNet’s primary programmatic partner to support the growth of its online casino brands.
Overview
Headquartered in St. Gallen, Switzerland, Sportradar confirmed that the expanded agreement will focus on the development and execution of digital advertising campaigns designed to support player acquisition and retention.
The collaboration includes the integration of Sportradar’s Marketing Cloud alongside advanced reporting tools that allow both companies to track campaign performance and evaluate player value across markets.
The partnership spans 12 markets across Europe, North America and Latin America, and supports the growth of several SkillOnNet online casino brands, including:
- PlayOJO
- PlayUZU
- BacanaPlay
Data-driven marketing strategy
The core of the partnership is based on programmatic, data-driven marketing strategies, enabling campaign optimization through advanced analytics and performance monitoring.
Nikolaus Beier, SVP Product, Marketing Services at Sportradar, explained that the expansion of the partnership highlights the scalability of the company’s marketing platform.
According to Beier, the two companies have grown together across multiple markets in recent years, supporting SkillOnNet’s international expansion through structured campaign management and measurable marketing performance.
Expansion across regulated markets
For SkillOnNet, the partnership with Sportradar plays an important role in the company’s strategy to expand its portfolio across regulated iGaming markets worldwide.
Akis Palianastasis, Digital Director at SkillOnNet, emphasized the importance of working with partners capable of delivering consistent and measurable results across different territories.
He noted that Sportradar has become an essential part of the company’s marketing infrastructure, with the renewed agreement reflecting the strength and evolution of the relationship between the two companies.
About SkillOnNet
SkillOnNet is a leading global iGaming entertainment group operating across multiple regulated markets.
The company manages more than 30 online casino brands, including PlayOJO and BacanaPlay, delivering gaming experiences designed to combine innovation, security and entertainment for players around the world.
About Sportradar
Founded in 2001, Sportradar Group AG (NASDAQ: SRAD) is one of the world’s leading sports technology companies.
Operating at the intersection of sports, media and betting, the company provides technology solutions to sports federations, media companies, consumer platforms and sports betting operators.
Sportradar partners with major global organizations including ATP, NBA, WNBA, NHL, MLB, MLS, PGA Tour, UEFA, FIFA, CONMEBOL, AFC and the Bundesliga.
The company covers more than one million sporting events annually and also protects sports integrity through its dedicated Integrity Services division, which focuses on safeguarding competitions against match-fixing.
Looking ahead
The expanded partnership between Sportradar and SkillOnNet highlights a broader trend in the iGaming industry: the increasing reliance on data-driven marketing technologies to scale player acquisition and optimize performance in regulated markets.
As competition intensifies globally, advanced marketing platforms are becoming critical tools for operators seeking sustainable growth and stronger engagement with their audiences.
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