Sportsbooks Return to Sponsoring eSports Teams in Brazil

Brazil.– October 16th, 2025 – www.zonadeazar.com Sports betting operators are returning to the Brazilian eSports scene, driven by the country’s new regulatory framework and the rapid professionalisation of digital entertainment. The comeback marks a renewed alliance between competitive gaming and iGaming brands.

Overview

Brazil has become one of the largest eSports markets in Latin America.
After a brief hiatus due to regulatory uncertainty, bookmakers are now rebuilding partnerships with professional eSports teams and leagues, especially in titles such as CS2, Valorant, League of Legends, and Free Fire.

Details / Context

The implementation of Law 14.790/2023 and the latest SPA (Secretariat of Prizes and Betting) regulations have provided legal clarity for sponsorship and promotional activities.

Leading operators have begun sponsoring major teams, launching integrated marketing campaigns that include giveaways, exclusive events, and brand activations across streaming platforms.

Analysts highlight that eSports sponsorship offers unique access to digital-native audiences, allowing brands to strengthen engagement with the next generation of bettors and fans.

Future Outlook

By 2026, the volume of eSports sponsorships in Brazil is expected to reach record levels, with newly licensed operators entering the market.

Authorities are also considering recognising eSports as an official sports category under federal incentive programmes.

Industry Impact

This renewed partnership underscores a global trend: the fusion of sports betting and competitive gaming.
Brazil’s regulated market and passionate player base make it a leading stage for testing innovation, data integration, and responsible entertainment practices.

🔗 Edited by: @_fonta www.zonadeazar.com