Stake Quadruples Traffic in Peru After Influencer Boxing Event

Brazil – August 13, 2025 – www.zonadeazar.com – Stake, a betting site legal in Brazil, recorded a 300% traffic increase in Peru after sponsoring La Noche Dorada, an amateur boxing event between influencers held on August 2 in Lima and streamed via Kick.

A Record-Breaking Digital Success

In just 24 hours, visits to Stake’s Peruvian site jumped from 75,000 to 300,000.
Desktop traffic saw an even bigger rise: from 26,000 to 132,000 visits (+407%).
The event drew 6.4 million views in three days and peaked at 1.3 million concurrent viewers, setting a record for a sports livestream in Peru.

Boxing Outperforms Football

According to Aposta Legal, interest in La Noche Dorada was 73% higher than the FIFA Club World Cup final (PSG vs. Chelsea) and almost double the searches for Alianza Lima vs. Boca Juniors in the Libertadores.
On Google Trends, it outperformed searches for Peru’s most popular football clubs.

Influencers and High-Impact Marketing

Organized by streamer ElZeein at the Coliseo Eduardo Dibós, the event featured names like Cristorata, Cañita, Faraón Love Shady, Pinky, and Smash.
85% of social media interactions came from men, with 53% of comments being positive.

Stake now plans a poker night with influencers in Peru, continuing a high-return marketing model.

🔗 Edited by: @_fonta | Source: www.zonadeazar.com