Start Bet Sponsors 2026 Campeonato Mineiro
Brazil.- January 13, 2026 www.zonadeazar.com Start Bet, a 100% regulated online betting and gaming operator in Brazil, has announced that it is the official sponsor of the 2026 Campeonato Mineiro, one of the country’s most traditional and relevant state championships. The agreement includes brand exposure on pitch-side advertising boards and official backdrops throughout all 59 matches of the competition, ensuring broad visibility across the entire tournament.
The partnership represents another strategic step for Start Bet in consolidating its presence in the Brazilian sports betting market, particularly in Minas Gerais, a state with a strong football tradition and highly engaged fan base.
Visibility across all Campeonato Mineiro matches
Brand exposure through static media and national broadcasts
Under the agreement, the Start Bet brand will enjoy continuous exposure at every match of the 2026 Campeonato Mineiro. This includes advertising boards around the pitch as well as official backdrops used for interviews and press conferences, expanding the brand’s reach to both stadium audiences and television viewers.
The tournament is broadcast on Brazil’s leading sports channels, including Globo, SporTV, Premiere and GETV, as well as the SpotyNet platform, significantly enhancing media delivery and the nationwide impact of the sponsorship.
Start Bet strengthens ties with Minas Gerais
“Minas Gerais is our home,” says managing partner
According to Pedro Parigi, partner and managing director of Start Bet, sponsoring the Campeonato Mineiro reinforces the company’s commitment to local football and to the development of sport in the state.
“The Campeonato Mineiro is one of the most traditional state championships in Brazil. Being present at every match allows us to connect directly with fans, increase brand visibility and further strengthen our relationship with Minas Gerais, which we proudly call home,” said the executive.
The initiative also reflects Start Bet’s strategy of aligning its brand with competitions that offer high credibility and strong popular appeal.
Track record of sponsorships in Brazilian football
Support for women’s football in 2025
Prior to the Campeonato Mineiro agreement, Start Bet had already been building a consistent presence in Brazilian sport. In 2025, the company sponsored the Women’s Brasileirão and the Women’s Copa do Brasil, reinforcing its commitment to diversity, inclusion and the growth of women’s football in Brazil.
These initiatives are part of the brand’s long-term strategy to establish itself as one of the country’s leading regulated betting operators.
2026 Campeonato Mineiro brings together clubs from across the state
The 2026 Campeonato Mineiro kicked off this weekend and features clubs from all regions of Minas Gerais, fostering historic rivalries and showcasing emerging Brazilian football talent. With strong viewership and a rich tradition, the competition remains one of the most important state championships on the national calendar.
Edited by @pererarte www.zonadeazar.com