Superbet and Fluminense Honour Women Undergoing Breast-Cancer Treatment
Brazil.– October 21, 2025 – www.zonadeazar.com Operator Superbet and club Fluminense brought 19 women undergoing or who have overcome breast cancer to a special event during the October Pink campaign.
Overview
In a heartfelt activity linked to the Outubro Rosa campaign, Superbet – the main sponsor of Fluminense – partnered with the club to organise a VIP experience for 19 female supporters facing or having faced breast cancer.
Participants were given an exclusive tour of the club’s museum, official club lunch, access to the dressing room and luxury box at Maracanã stadium during the match.
Details / Context
The day included guided walking tours, photo opportunities on the grass, and motivational talks reflecting resilience and optimism.
The “I won” message printed on shirts delivered to the women symbolised triumph over the disease and became a strong visual for the campaign.
The collaboration underscores how sport and gaming sponsorship can extend beyond entertainment, engaging with public-health initiatives and community support.
Future outlook
This initiative highlights how gaming operators such as Superbet are embracing corporate social responsibility, blending sponsorship with meaningful social action.
For Fluminense, it’s a step towards leveraging fan engagement for social impact, cementing its identity as a club not only on the field but in the community.
Together they set a benchmark for how the iGaming and sports sectors can drive positive change and visibility on issues such as women’s health.
Institutional and strategic highlights
- CSR leadership: Betting operator contributing to health campaigns.
- Sport & wellness: Football club mobilising for breast-cancer awareness.
- Early-detection message: Sport used as a vehicle for prevention messaging.
- Purpose-driven marketing: Aligning brand with social cause.
- Fan support ecosystem: Enhancing experience with solidarity and support.
🔗 Edited by: @_fonta www.zonadeazar.com