Superbet Group Rebrands as Super Technologies

Brazil.– December 16, 2025 – www.zonadeazar.com The group unveils a strategic rebrand to position itself as a global technology-driven company beyond betting operations.

Overview

Superbet Group has announced a major corporate shift, rebranding as Super Technologies. The move reflects the group’s evolution toward a technology-centric profile, designed to support business diversification, proprietary product development and scalable global growth driven by innovation and data.

Details / Context

The rebrand follows a broader transformation process in which the group moves beyond a pure betting operator identity to establish itself as a technology and solutions provider. Under the Super Technologies brand, multiple business units and technical capabilities are unified to enhance operational efficiency and product development.

The new identity also strengthens internal alignment and improves positioning with partners, regulators and investors across increasingly competitive and regulated markets.

Specific subthemes

Business model evolution
The name change mirrors expansion into technology-led services across the online gaming ecosystem.

Corporate identity
The new brand aims to convey innovation, scalability and long-term global vision.

Technology and in-house development
Super Technologies highlights proprietary platforms, data and solutions as core growth drivers.

International outlook
The rebranding supports expansion strategies across regulated and technology-focused markets.

Future outlook

With its new identity, Super Technologies seeks to establish itself as a leading technology player within iGaming and adjacent sectors. The rebrand signals a forward-looking phase focused on innovation, diversification and sustainable growth.

🔗 Edited by: @_fonta www.zonadeazar.com