Susana Giménez Joins bplay as Casino Brand Ambassador
Argentina.- March 06, 2026 – www.zonadeazar.com The iconic Argentine TV host stars in the brand’s new campaign under the slogan “Your online casino. And yours too”, in a strategy that combines digital entertainment, cultural identity and responsible gaming.
Overview
In 2026, bplay strengthens its position in digital entertainment with the addition of Susana Giménez as the main ambassador of its Casino business unit. The campaign, developed by the agency TombrasNiña, reinterprets one of the most emblematic gestures of the Argentine diva and brings it to a new stage: the online casino universe.
Under the slogan “Your online casino. And yours too”, the brand introduces a narrative that connects Argentine popular culture with the digital experience, using Susana’s historic greeting “Hello” as a symbolic welcome to an entertainment proposal designed exclusively for adults.
The campaign seeks to reinforce the emotional bond with the Argentine audience by combining technological innovation, closeness, entertainment and a strong sense of responsibility.
A strategic role in a new phase for the Casino
The incorporation of Susana Giménez goes beyond a simple advertising strategy. According to bplay, it represents a long-term branding and positioning decision, aimed at consolidating the growth of its casino vertical within the online entertainment ecosystem.
As the main ambassador of the Casino pillar, the TV host plays a strategic role based on four fundamental pillars:
- Representing the casino universe through an elegant, positive and aspirational aesthetic.
- Bringing credibility and familiarity to a fully digital experience.
- Building a bridge between entertainment and responsibility.
- Developing a narrative deeply connected to Argentine cultural identity.
In a context where online entertainment is evolving rapidly, bplay is betting on a figure that is part of the country’s collective imagination to convey a clear message: gaming is adult entertainment and must be practiced responsibly and within limits.
The company had previously collaborated with internationally recognized figures such as Emiliano “Dibu” Martínez, the World Cup-winning goalkeeper, who served as the brand’s sports ambassador and appeared in campaigns alongside his brother Ale Martínez, a Turismo Carretera racing driver.
Between glamour and responsible gaming
The campaign includes pieces for television, digital platforms and social media, marking the beginning of a new phase for the company’s Casino division.
Beyond its promotional impact, the project reinforces the brand’s commitment to responsible gaming, one of the core pillars of its corporate strategy.
In this regard, bplay has implemented several tools designed to protect adult users, including:
- Deposit limit configuration
- Playtime control
- Session reminders
- Preventive messages
- Identity verification processes under provincial regulatory frameworks
According to the company, the sustainability of the business is directly linked to the well-being of its users, which is why every communication initiative is complemented by actions aimed at promoting responsible use of online entertainment.
As part of this educational strategy, bplay recently launched the podcast “ENTRETIEMPO”, a space that addresses topics related to betting, sports, technology and emotional well-being, featuring specialists and industry voices.
An entertainment proposal with Argentine identity
The concept “Your online casino. And yours too” seeks to convey closeness and belonging, combining the classic glamour of traditional casinos with the accessibility and comfort of the digital experience.
With Susana Giménez joining as the main ambassador, bplay opens a new chapter in its development within the Argentine market, integrating history, popular culture and technology in an entertainment proposal designed for adult audiences.
The initiative reaffirms the brand’s commitment to a safe, legal and responsible online casino, aligned with current regulatory frameworks and with a modern vision of digital entertainment.
🔗 Edited by: @_fonta – www.zonadeazar.com