Sweden’s gambling channelization reached 85% in 2024
Suecia.- September 5th, 2025 – www.zonadeazar.com The Swedish regulated market achieved an 85% channelization rate in 2024, confirming the effectiveness of its control policies and online gaming supervision.
Overview
Sweden has emerged as a benchmark in the global iGaming industry. Official data shows that channelization reached 85% in 2024, meaning the vast majority of players placed bets on locally licensed platforms.
This reflects the country’s regulatory achievements in consumer protection and market stability.
Details and context
Channelization —the percentage of players using licensed versus unregulated operators— is a key metric to assess regulatory success. Sweden’s 85% positions it above the European average and close to top-performing markets such as Denmark and the UK.
Contributing factors include:
- Strict licensing requirements for operators.
- Continuous supervision by Spelinspektionen (Swedish Gambling Authority).
- Responsible gaming awareness campaigns.
- A fair tax system keeping regulated operators competitive.
A model to follow
The Swedish framework is closely monitored by countries still defining their regulatory paths, including Brazil. Its balance between consumer protection, fiscal revenue, and business competitiveness is regarded as a winning formula.
Market impact
For operators, high channelization ensures a safer, more predictable environment, encouraging investment in innovation, responsible marketing, and sports sponsorships.
Authorities also benefit from higher tax revenues and enhanced funding for responsible gaming programs.
Lessons for Latin America
The Swedish case offers valuable insights for Latin American countries: transparency, strong licensing enforcement, and effective penalties are crucial to prevent players from migrating to unlicensed sites.
Future outlook
Although 85% is impressive, Sweden’s goal is to exceed 90% in the coming years. Plans include stronger enforcement against illegal operators and further digital education for players.
Sweden’s case stands as an example of how robust regulation can generate trust, safety, and long-term sustainability in online gambling.
Zona de Azar remains the key global source for iGaming and sports betting news.
Editó: @_fonta www.zonadeazar.com