Women’s football becomes the second most-bet sports discipline in Brazil
Brazil.– November 29, 2025 – www.zonadeazar.com Women’s football has reached a landmark by becoming the second most bet (on) sports discipline in Brazil, according to market data published by iGaming Brazil. Consultancy Deloitte estimates that women’s sports will reach a volume of BRL 13.3 billion in 2025, driven particularly by basketball and women’s football.
Overview
This trend shift clearly shows that Brazilian bettors are changing their preferences and choosing disciplines that reflect new sporting consumption habits. According to a joint study by Grupo Globo and research company Offerwise, women’s football already accounts for 31 % of betting activity, while men’s football remains dominant at 76 %.
Details / Context
Anderson Nunes, Head of Business at a major betting house, said: “The fact that women’s football has reached the second position among betting disciplines in Brazil clearly shows a new behavior among the public. Brazilian bettors are connecting with disciplines that reflect new sports consumption habits.”
The report indicates that the betting ecosystem is expanding its reach into disciplines that until recently were considered secondary. Sponsorship of women’s teams by betting houses has also increased: for instance, the Copa do Brasil Feminina 2025 final between Ferroviária and Palmeiras featured bets-brand visibility and increased media attention.
Specific Sub-topics
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Changing bettor profile: The shift toward broader disciplines signals a more sophisticated, value-driven bettor seeking alignment with equality, visibility and professional sport.
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Sports marketing & sponsorship: The growth of women’s football attracts advertising investment and sponsorships, driving collaboration between betting houses, clubs and women’s leagues.
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Regulation & responsibility: With increased relevance of the discipline, operators must reinforce policies on responsible gambling, data integrity and market transparency.
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Business opportunity: The rise of women’s football represents a strategic vein for Latin American markets, offering space for tailored products, segmented campaigns and new betting offerings.
Future Outlook
In the coming years, women’s football is expected to continue rising as a prominent betting discipline, powered by enhanced media coverage, sports professionalization and diversification of operators’ product portfolios. Brazil could become a regional model for other Latin markets, where the growth of female sport opens new betting products, brand alliances and fresh audiences.
🔗 Edited by: @_fonta www.zonadeazar.com