World Champion Edmílson Becomes Esportiva Bet’s New Ambassador

Brazil.– 8 October 2025 – www.zonadeazar.com  Esportiva Bet, one of Brazil’s fastest-growing sports betting brands, has announced the signing of World Cup champion Edmílson Moraes as its new global ambassador. The partnership aims to strengthen the brand’s reputation for integrity, fair play, and passion for football.

Overview

Edmílson, who won the 2002 FIFA World Cup with Brazil and enjoyed a successful career with Barcelona, Lyon, and Palmeiras, joins Esportiva Bet to represent its values of credibility and sportsmanship.

The collaboration is part of the company’s strategic plan to expand its footprint across the Brazilian football scene and engage fans through authentic storytelling and social impact campaigns.

Details / Context

The former defender will take part in advertising initiatives, live events, and corporate social responsibility projects.
He will also serve as the face of “Bet Responsibly”, a campaign that promotes ethical gaming and public awareness about safe betting practices.

Executives from Esportiva Bet highlighted that partnering with respected athletes helps humanise the brand and reinforce its commitment to fair competition and community development.

Subtopic: Brand And Market Positioning

The decision to work with Edmílson reflects a broader trend in the global betting industry: using high-profile ambassadors to bridge emotional connections with players and fans.

In addition to his media role, Esportiva Bet will support the Edmílson Foundation, which provides opportunities for underprivileged youth through sport and education. This synergy underscores the brand’s dedication to corporate social responsibility.

Future Outlook

Through this partnership, Esportiva Bet aims to expand its brand awareness, strengthen customer loyalty, and contribute to Brazil’s transition toward a regulated and responsible gaming market.

Edmílson’s credibility as a champion and his humanitarian image make him an ideal figure to lead the company’s message of integrity and fair play.

Zona de Azar, the leading global iGaming media outlet, will continue covering this collaboration and its positive influence on Brazil’s sports betting landscape.

🔗 Edited by: @_fonta www.zonadeazar.com