“X” Bans Betting Promotion in Paid Partnerships

Brazil.– February 24, 2026 – www.zonadeazar.com The social network X introduces a global update to its paid partnership policy and now prohibits the promotion of betting-related content within this format. The measure directly impacts operators, affiliates, content creators and influencers who use the platform as an acquisition channel.

Overview

The change is part of a broader review of the platform’s commercial rules. Sponsored content can no longer include betting promotions, redefining digital marketing strategies within the ecosystem.

The decision reinforces the shift in posture by major technology platforms regarding the advertising of regulated products.

Details / Context

The new policy applies to posts published under commercial agreements and paid partnerships. This means that brands, affiliates and creators will no longer be able to use this format to promote operators, bonuses or betting-related offers.

Its global scope forces companies in the sector to rethink their visibility models within the social network.

The update comes amid an international environment of stricter control over online gambling advertising, particularly in terms of user protection and transparency in commercial communication.

Specific topics

Impact on affiliates and influencers

The change affects one of the main acquisition channels used by the industry, pushing migration toward organic formats or alternative platforms.

Digital marketing strategies

Operators will need to redesign campaigns and diversify traffic sources and brand positioning.

Compliance and content control

The platform increases monitoring of sponsored posts and strengthens enforcement of its commercial policies.

Global trend in gambling advertising

The measure aligns with an international movement that imposes limits on betting promotion in digital environments.

Future perspective

X’s decision anticipates a scenario in which user acquisition will depend less on direct advertising and more on content, community and brand positioning strategies.

For the iGaming industry, the change represents a turning point in the relationship with major technology platforms and accelerates the need for sustainable marketing models within increasingly strict regulatory frameworks.

🔗 Editó: @_fonta www.zonadeazar.com