Zona de Azar Australia – Aristocrat Interactive: Structure and Leadership Appointments

Australia.- August 20, 2024 www.zonadeazar.com Aristocrat has revealed more details about its newly launched business, Aristocrat Interactive, including its go-to-market structure and the appointments of its key leaders.

Aristocrat Interactive brings together the former Anaxi and NeoGames operations into a single, integrated global business, with the vision of “creating the new frontier of connected experiences.”

The business offers technological solutions for online Real Money Gaming (RMG), with a service offering that includes a comprehensive catalog of gaming content, proprietary gaming platforms and systems, iLottery, and Gaming Systems solutions.

Aristocrat Interactive strives to offer customers an unparalleled selection of deep, rich, and connected experiences, along with customizable needs that entertain and engage players.

With renowned gaming content, full-service iLottery capabilities, a comprehensive set of back-end solutions, and support for land-based operators in casinos and sports, Aristocrat Interactive provides a complete, seamless, end-to-end connected experience for operators, enhancing their connection with players.

Aristocrat Interactive is fully operational with five go-to-market businesses that leverage complementary capabilities to serve the entire spectrum of the online RMG industry:

• iLottery: Led by Chris Shaban, General Manager.
• Content & Aggregation: This business combines the leading content aggregator behind innovative products like the Fusion aggregation platform and the Ignite Studio development program, with a portfolio of over 440 titles, including leading brands from Aristocrat, Wizard Games Studio, and Roxor Gaming. With fan favorites like Buffalo, Timberwolf, and more, we’re reimagining the casino experience for the online world. Content & Aggregation is led by Adrian Bailey, General Manager.
• Gaming Systems: Aristocrat Interactive’s casino gaming systems branch offers land-based operators best-in-class technologies and solutions, including accounting, casino management systems, loyalty, and marketing. Designed with a deep understanding of daily casino operations, these technologies enhance efficiency and ensure a seamless player experience. Gaming Systems is led by Neil Crossan, General Manager.
• iGaming & Sports: Aristocrat Interactive’s iGaming & Sports offers online operators a full suite of content and technology products to run online gaming and/or sports betting programs. iGaming and Sports services are fully modular, customizable to meet the unique needs of operators, and developed with the player experience at the forefront. iGaming & Sports is led by Dima Reiderman, General Manager.
• iGaming White-Label: Offering full front-end and back-end services to independent casino and sports betting operators, Aristocrat Interactive iGaming White-Label provides operators with an easy entry into the RMG business. iGaming White-Label package offerings include customer service, retention teams, digital wallets, and 360 platform support. iGaming White-Label is led by Jonathan Chilton, General Manager.

Aristocrat Interactive is committed to enhancing regulatory policies worldwide, promoting responsible gaming, operating in legal and regulated markets, and working to grow and create new opportunities for operators and players.

As of June 26, 2024, all former operations under the Anaxi brand and those comprising Neo Group Ltd. (including NeoGames, Aspire Global, BtoBet, and Pariplay) have transitioned to operate under the Aristocrat Interactive brand. Additional information and materials about Aristocrat Interactive, including the launch of a new website on September 1, will be released in the coming months.

“We are thrilled to reach this new milestone on our journey to becoming the world leader in digital gaming experiences. With the launch of Aristocrat Interactive, we believe we are “With our integration of world-class content, cutting-edge technology, and service offerings, we are focused on delivering a new standard of excellence for our valued customers.”

“We are excited to unite our global teams and deliver innovative solutions that will delight players and empower operators around the world. The future is bright, and we will work hard to ensure Aristocrat Interactive is at the forefront of this transformative journey,” concluded Malul.

Edited by: @_fonta www.zonadeazar.com