Zona de Azar Belgium – IBIA Upgrades Monitoring Tech Before Brazil Launch
Belgium.- November 22, 2024 www.zonadeazar.com The International Betting Integrity Association (IBIA) has announced a major upgrade to its technology platform, which supports its global integrity monitoring network covering over $300 billion in betting transactions annually.
The entity considered that this enhancement to its platform, developed in partnership with Bluehouse Technology, aims to equip IBIA and its growing membership with advanced tools to safeguard regulated betting markets, protect consumers, and uphold the integrity of sporting events worldwide.
Khalid Ali, CEO of IBIA, stated that, with the new platform, the entity could now analyze its members’ customer account data more effectively, covering over $300 billion in betting transactions each year.
“It’s designed to keep up with the integrity needs of our expanding membership and the extensive market data we handle. This will be a crucial part of our efforts to protect the integrity of sporting events and regulated sports betting markets around the world”, Ali added in an announcement by the association.
The IBIA’s global monitoring network serves as an anti-corruption tool – detecting and reporting suspicious activities in regulated betting markets through transactional data linked to individual customer accounts.
Some 42 alerts were issued by the IBIA during the third quarter of this year, which were said to have contributed to the investigations and subsequent successful sanctioning of 21 clubs, players and officials.
The upgraded platform introduces several key technological advancements to enhance this process, all of which were said to have successfully passed an independent security audit by Bulletproof, a Gaming Laboratories International (GLI) company.
The upgraded platform is designed to meet the specific operational needs of IBIA, streamlining the process of identifying and reporting suspicious betting activity, and allowing for a faster and more efficient response to potential integrity threats.
‘The new platform enhances the ability to monitor suspicious activities, improve data analysis, and share actionable insights with key stakeholders, including gambling regulatory authorities’, the IBIA pointed out.
‘This boost in interaction and collaboration is essential for supporting important investigative activities and reinforcing trust in the integrity of global betting markets.’
The organization recently commissioned a study that indicated that the sports betting market in Asia is witnessing significant growth, especially in basketball and football betting.
The new platform launch also comes shortly before the sports betting market opening in Brazil, which is forecast by H2 Gambling Capital to reach $34 billion in sports betting turnover by 2028, with IBIA members representing over 70 percent of the market’s gross gambling revenue.
‘This boost in interaction and collaboration is essential for supporting important investigative activities and reinforcing trust in the integrity of global betting markets.’
The organization recently commissioned a study that indicated that the sports betting market in Asia is witnessing significant growth, especially in basketball and football betting.
The new platform launch also comes shortly before the sports betting market opening in Brazil, which is forecast by H2 Gambling Capital to reach $34 billion in sports betting turnover by 2028, with IBIA members representing over 70 percent of the market’s gross gambling revenue.
Edited by @pererarte www.zonadeazar.com
