Zona de Azar Brasil – Brazil: Aposta Ganha Signs Unprecedented Agreement with Netflix
Brazil.- June 13, 2024 www.zonadeazar.com The bookmaker, Aposta Ganha, continues to expand the promotion of its brand throughout the country. In addition to being the only one in the betting scene to be present in all Brasileirão 2024 games, the company has just signed an unprecedented partnership in the sector, by signing an agreement with Netflix.
As a result, Aposta Ganha is the first brand in the sports betting market to advertise, exclusively, on a streaming platform, in advertising campaigns on Netflix. The commercial video will be broadcast to customers of the basic streaming plan and features the participation of former Barcelona and Mexican national team player and star, Rafa Marques.
Netflix is one of the leaders in the market share index of streaming platforms in Brazil and according to JustWatch, the company holds 27% of the market, with more than 66 million users, according to a report for the fourth quarter of 2023.
Aposta Ganha is a betting company that is increasingly gaining ground on the national scene. Very committed to integrity in sport, the bookmaker recently signed an important partnership with Sportradar Integrity Exchange, a data network that allows bookmakers around the world to report suspicious activities in sports betting.
With this, the company shows all its commitment to protecting sports in Brazil and the partnership also marks another beautiful action in the company’s development and growth in the sports investment scenario in Brazil. In total, 85 bookmakers participate in the Sportradar Integrity Exchange. Aposta Ganha, together with its Mexico-focused brand, Aposta Gana, stated that it will give full support to Sportradar in combating match-fixing in Latin America.
Edit: @_fonta www.zonadeazar.com