Zona de Azar Brasil – Brazil: Betsat Announces Zico as Official Brand Ambassador
Brazil.- July 31, 2024 www.zonadeazar.com Betsat, created 10 years ago in Europe and launched in Brazil at the beginning of 2023, is expanding its marketing efforts in the country. After standing out as Vitória’s main sponsor for the current and upcoming seasons, the company announced Zico, one of the biggest names in Brazilian and world football, as its new ambassador.
According to Javier Del Águila, CMO of Betsat, Zico was the natural choice for the partnership due to his successful trajectory, which aligns with Betsat’s values of trust and credibility. Zico, known for bringing joy to millions of fans, now invites Betsat customers to have fun on the company’s platforms.
The partnership, brokered by the Klefer agency, specialized in sports and entertainment projects, begins in August. Zico will be the star of Betsat campaigns on TV, digital environments, OOH, and in strategic actions and fairs.
Furthermore, the brand will be present on the “Resenha do Galinho” program, shown weekly on Band and Bandsports. Zico expressed his satisfaction with the partnership and is eager to develop new ideas both in face-to-face actions and in the digital world.
Luís Felipe Barreiros, head of Business at Klefer, highlighted that the new contract further reinforces the Zico brand and its relevance in the sports market. He believes that the partnership with Betsat will enhance reach and engagement, resulting in a great journey.
Trust and credibility
Zico was announced as Betsat’s new ambassador this Tuesday (30), through the company’s social networks.
The strategy began much earlier, with a teaser phase and the participation of digital influencers, always using light and humorous language, even promising Zico’s return to the pitch.
“We wanted to convey that Betsat is the ideal place and home for all purple fans, regardless of the sport. Each sports lover is welcomed not just as a guest, but as an essential part of our passionate fans”, says Edinho Potsch, founding partner of the experimental marketing agency Sherpa 42, responsible for the strategy.
This Tuesday’s revelation was just the first step in the partnership. In the coming weeks, the public will be impacted by different media, both online and offline, in addition to relationship actions between Zico and the purple fans of Betsat.
About Betsat
Betsat is a sports betting and online casino website that arrived in Brazil at the beginning of 2023. In a few months, it gained a loyal base of followers and became a master sponsor of Vitória, a club that returned to the national elite as Series B champion.
The company offers a 100% bonus on the first deposit up to R$1,700 and some of the best odds on the market. In the first few months, it introduced Super Odds options for popular matches in the Brasileirão, Série B, Copa do Brasil, Libertadores, Champions, World Cup and Euro qualifiers.
Betsat also diversifies its bets to other sports such as Basketball, Volleyball, Boxing, Formula 1, MMA, as well as politics and entertainment, including US elections and reality shows.
At the casino, Betsat works with leading providers such as Pragmatic Play and Spinomenal, offering ongoing tournaments and promotions. Betsat Club allows participants to submit score predictions for 6 games and compete for prizes of up to R$25,000.
The Betsat Live app offers real-time statistics, news, videos and data for a complete experience, promoting safe and informed betting.
Edit: @_fonta www.zonadeazar.com
