Zona de Azar Brasil – Brazil: Santos Will Not Renew with Its Main Sponsor: Who Will Replace It?

Brazil.- February 26, 2025 – www.zonadeazar.com Santos is expected to announce a new master sponsorship deal soon. The club is looking for a replacement for Blaze, which will no longer appear in the main space on the black-and-white uniform.

“Negotiations are ongoing. Blaze has already stated that it is not interested in renewing. There was an agreement in which Blaze will continue with its current investments, but we will likely make a replacement. The marketing and finance departments are working on it,” said Marcelo Teixeira, president of Santos.

According to Marcelo Teixeira, Viva Sorte, a capitalization company that is already a partner of Santos and Neymar, is one of the favorites to become the club’s main sponsor. “Viva Sorte is part of a project. It could be an option, but we might also have a different type of jersey partnership,” Teixeira said.

Viva Sorte, which recently launched a betting brand, Viva Sorte Bet, the new main sponsor of Bahia, is also present on the uniforms of its rivals Corinthians and São Paulo, as well as Sport and Vasco. Additionally, the company acquired the naming rights for Vila Belmiro in 2024, but the contract expired at the end of the year and was not renewed.

The agreement with Blaze, signed in April 2023, contributes 45 million reais to Peixe. The contract remains valid until April 2025. Peixe will return to the field on Sunday, March 2, against Red Bull Bragantino, in the quarterfinals of the Campeonato Paulista.

Source: Edited by @_fonta – www.zonadeazar.com