Zona de Azar Brasil – Brazil: SeguroBet Strengthens Presence in Rio de Janeiro with New Partnership

Brazil.- May 21, 2024 www.zonadeazar.com SeguroBet, a Brazilian betting company, announced that it will support Semana Maluca on FM radio O Dia, aiming to expand its presence in Rio de Janeiro (RJ).

From today, the 20th, until Friday, the 24th, the event will feature several shows, including Ferrugem and Léo Santana.

SeguroBet will distribute gifts and carry out different actions with those present at the Rei do Bacalhau concert hall, in Duque de Caxias.

According to the brand, “Rio de Janeiro is one of the three largest cities in terms of number of platform users, being one of SeguroBet’s expansion focuses outside the Northeast”. The company also invests in local sports, such as the Curta Beach Tennis Tournament and the T6 Footvolley Cup, in Barra and Nova Iguaçu, respectively, which will take place in June this year.

“All of our communication is based on showing that gambling is another form of fun”, said Eduardo Rodrigues, Marketing coordinator at SeguroBet, and added: “nothing is more conducive to a good review than a show, a party or an event sports. Staying just in football is very obvious.”

“Associating SeguroBet with a brand that brings all these elements, like FM O Dia, makes perfect sense and is very important for us”, concluded Rodrigues.

Mumuzinho is an ambassador for SeguroBet

In April, SeguroBet announced the singer Mumuzinho as brand ambassador.

The partnership aims to “increase the recognition of the platform at a national level” and “to personify, in the artist’s figure, fundamental values for the brand, such as fun, joy and credibility”, according to Lumo Comunicação, Assessoria de Imprensa e Digital.

“Mumuzinho arrived to be the face and ‘the guy’ of SeguroBet”, said Monara Shainny, CEO of SeguroBet.

SeguroBet is the official sponsor of Resenha do Mumu, a Mumuzinho event, which will take place in July, in Barra. Fuente SBC

Edit @_fonta   www.zonadeazar.com