Zona de Azar Brasil – Brazil: Football Association Announces Code of Conduct for Betting House Sponsorships

Brazil.- July 31, 2024 www.zonadeazar.com  After intense discussions, the main English football entities announced a new code of conduct for partnerships with betting platforms. The Football Association (English Football Federation) seeks to standardize and regulate these associations, promoting benefits for society and encouraging responsible gambling.

Football Association will create communication channels

The manual will apply to clubs linked to the Football Association (FA), including:

Premier League
English Football League (EFL – English Football League)
Women’s Super League (WSL – Women’s Super League)

The new rules aim to limit the exposure of betting sponsors in stadiums and on match days, recommending that disclosure be restricted to clubs’ websites and social media. Furthermore, the code introduces measures to promote social responsibility.

Therefore, clubs must offer guidance to players on:

Betting risks
Clarifications on agreements with sports betting companies through official dissemination channels.

Promoting social development

The new code of conduct requires that a portion of sponsorship funds be allocated to charitable organizations. This way, teams and bookmakers will be:

Promoting sport
Contributing to social development

This will ensure that the financial benefits of partnerships also support public causes.

The review, which took almost three years, was prompted by growing concern about the presence of betting brands in football. The Premier League had already decided to ban the display of these brands on shirts in the coming seasons, and the new code is a further step in regulating the sector.

With the implementation of these standards, it is expected that English football will promote a more responsible and beneficial relationship with betting platforms, ensuring a positive impact on both the sporting community and society.

Edit: @_fonta www.zonadeazar.com