Zona de Azar Brasil – SCCG Expands Strategic Partnership with Major League Rugby

Brazil, March 13, 2025 – www.zonadeazar.com  SCCG Management, one of the leading players in sports entertainment consulting services, has announced the expansion of its strategic partnership with Major League Rugby (MLR).

Focusing on sports betting opportunities and integration strategies, the collaboration encompasses multiple areas of operation.

These include market analysis, audience engagement strategies, strengthening relationships with betting operators, and developing strategies to maximize rugby’s potential.

Additionally, this partnership comes at a crucial moment, as the U.S. prepares to host the 2031 Rugby World Cup.

Experience and Engagement at the Core of SCCG and MLR

This partnership creates opportunities for gaming operators to connect with MLR’s growing fan base. At the same time, it aligns with the league’s efforts to expand its reach and enhance engagement across various platforms and experiences.

Through this expanded collaboration, SCCG will leverage its extensive expertise and global network to help MLR unlock new revenue streams and grow its fan base. Key initiatives include analyzing fan demographics, digital engagement trends, and regional growth potential.

Additionally, the partnership will focus on developing relationships with sports betting operators, sponsors, and other key stakeholders. SCCG will also support the integration of betting and gamification initiatives that enhance the fan experience while boosting engagement.

Unlocking Rugby’s Potential

“Major League Rugby’s commitment to innovation and growth makes them an ideal partner for SCCG,” said Stephen Crystal, founder and CEO of SCCG Management.

“This expanded collaboration demonstrates our shared vision of elevating rugby in North America, creating dynamic engagement opportunities for fans and stakeholders. We are excited to continue supporting MLR’s journey to becoming a global rugby powerhouse,” Crystal stated.

“At Major League Rugby, we are always looking for innovative and engaging ways to connect with fans, and our partnership with SCCG better positions us to do just that,” said Lucas Reid, MLR’s Chief Revenue Officer.

“By deepening our collaborative relationship, we can leverage SCCG’s expertise to help grow the game in the U.S. as the country prepares to host the Olympics, the Rugby World Cup, and more,” Reid concluded.

About Major League Rugby

Major League Rugby is the premier professional rugby competition in North America. MLR matches are broadcast on ESPN and The Rugby Network, delivering top-tier rugby content to fans across the U.S.

With the 2031 and 2033 Rugby World Cups approaching, MLR aims to play a key role in growing the sport in North America.

About SCCG Management

SCCG Management is a leading global gaming industry consultancy, dedicated to driving strategic growth and maximizing revenue for over 120 client partners across various iGaming verticals.

With offices in North America, Latin America, Africa, Asia, Europe, and Brazil, its team of seasoned industry executives leverages global relationships to enhance product distribution and capitalize on new market opportunities.

With over 30 years of experience, SCCG specializes in navigating tribal gaming complexities, capitalizing on emerging markets, and fostering iGaming innovations. The company also manages intellectual properties, facilitates mergers and acquisitions, and develops sports and entertainment ventures.

Edited by: @_fonta www.zonadeazar.com