Zona de Azar Brasil – Sports Ambassadors: Advantages of Investing in These Shares
Brazil.- June 28, 2024 www.zonadeazar.com In the current scenario, digital marketing has established itself as a tool for companies that want to reach their target audience in a more effective way. Within this universe, using sports ambassadors has stood out as a strategy with great impact, just look closely at the campaigns carried out by some athletes.
By combining the influence of these personalities with the possibilities of this type of communication, brands are able to not only increase their visibility, but also strengthen the emotional connection with consumers.
In this month’s column, I will explore the advantages of investing in these stocks and discuss the importance of data intelligence and the influencer segment to align the company’s communication with its objectives and values.
Athletes, especially those with great recognition, have vast social media follower bases. According to a study by Nielsen Sports, posts from athletes generate an engagement rate 2.5 times higher than posts from brands themselves. An already known example is striker Vini Jr., from Real Madrid and the Brazilian national team, who has more than 48 million followers on Instagram.
The athlete’s partnerships with companies such as Betnacional and Nike not only expand their reach, but also help to strengthen the brands’ global presence.
It is worth noting, however, that understanding the commercial segment is important in choosing the right athlete that resonates with the target audience.
All this due to the fact that sports ambassadors bring with them a high dose of credibility. People tend to see athletes as inspirational figures. When they endorse a product or service, that trust is transferred to the brand, increasing the likelihood of conversion and customer loyalty. However, the chosen professional must represent the company in an authentic way, reinforcing institutional values and identity.
Remember: authenticity is a crucial factor in digital marketing. This understanding of the influencer’s niche ensures that campaigns are seen as sincere and not merely commercial.
Detailing and knowing each profile in depth allows for precise audience segmentation. Each athlete attracts a specific type of follower, which can be analyzed and segmented based on demographic information and interests, allowing campaigns to be more targeted. Therefore, using data intelligence is essential to identify these patterns and maximize the impact of actions. And, after choosing the athlete, it is necessary to think about creating the content, which must be aligned with the company’s values, ensuring a consistent positioning.
Finally, here’s a valuable tip: to maximize the benefits of this strategy, it is important that marketers have in-depth personal knowledge on the topic. Understanding the dynamics of the sport, the profile of athletes and the behavior of fans allows the creation of more effective campaigns.
What’s more: the use of data tools is important to identify the most suitable influencers for each brand. Some platforms provide detailed analysis on the reach, engagement and audience of these profiles, helping brands make informed and strategic choices.
All of this can offer a powerful combination of reach, credibility, engagement and targeting. In such a competitive current scenario, the influence of athletes can be the difference in elevating a brand to a higher level. By exploring the right partnerships and creating well-crafted campaigns, companies can maximize their impact and achieve impressive results.
For more insights into digital marketing strategies and the use of sports ambassadors, continue following my contributions to Máquina do Esporte.
Newton Neto is an advertiser and CEO of Lean Agency. Postgraduate in marketing and with specializations in areas such as digital marketing, strategic planning, branding and creativity, the executive writes monthly in Máquina do Esporte.
Edit: @_fonta www.zonadeazar.com
