Zona de Azar Brazil – Beyond the Game: The Online Entertainment Experience According to SportingBet

Brazil.- March 21, 2024 www.zonadeazar.com  The country manager of the SportingBet betting house stated that he considers the betting segment as part of the entertainment market.

Thus, in an interview with the Meio & Mensagem portal, the businessman stated that “betting is just that, a way for people to have fun and spend their time.”

Antonio Forjaz has experience in the entertainment industry because, before taking over SportingBet, he was national manager of the Prime Video Brazil platform.

In addition, he was responsible for designing Amazon’s Streaming strategies in the country. Therefore, he also has experience in the Grupo Globo streaming service.

A survey released by the Brazilian Institute of Geography and Statistics (IBGE), in 2022, shows that at least four out of ten Brazilian families already use this type of service.

See the most visited broadcasts in Brazil in 2023 in the following table:

That is to say, Brazilians look for entertainment and that is what Sportingbet seeks to explore. The executive, Antonio Forjaz, explains that “we try to show the consumer that betting is a way to have fun and pass the time.”

For a representative of SportingBet, regulation of the sector will provide security to consumers
According to Forjaz, the first major issue that must be resolved in the country, so that the population understands it, is regulation. Because the legislation will bring a new moment to the betting market in Brazil.

“We understand that there is a lot to grow. Nowadays, if you ask in a bar who has a Streaming service, everyone will say yes, but if you ask how many entertain themselves with betting, I would dare say that the majority do not.”

Thus, Forjaz explains that the betting house will work to show the consumer that the betting universe is a viable option and, in the long run, more fun than other entertainment industries.

Regulation in Brazil will play an important role in demystifying betting. It will make Brazilians understand that this market is no longer illegal, like the casinos of the past.

“We want people to feel calm, confident and secure when betting with us. We still have a lot to grow and learn, plus the market in Brazil is still very immature, but we are here to help move to the next phase,” he highlighted.

In this way, Sportingbet sees the regulation of sports betting, signed by the Brazilian government at the end of 2023, as a fundamental action for the betting market.

But despite the inclusion of new rules – which apparently can “limit” companies – it is through regulation that the consumer will be protected.

“We welcome the regulation, we believe it is best for the market. They will make things clear, they will guarantee that the people and entities operating in the national territory are legal and legitimate,” he concluded.

He edited @_fonta www.zonadeazar.com