Zona de Azar Brazil – Brazil: A Franchise Resort in São Paulo?
Brazil.- June 10, 2024 www.zonadeazar.com Governor Tarcísio de Freitas and the CEO of Hard Rock International, Jim Allen, spoke behind closed doors this Wednesday afternoon (5) about the possibility of installing a franchise resort in São Paulo, VEJA’s Radar Column reports.
According to sources at the Palácio dos Bandeirantes, the American general director even stated that the opening of the hotel in the capital of São Paulo “is imminent” and could be Hard Rock’s largest hotel unit in Latin America. The governor of São Paulo reportedly said the size of the project would be “emblematic.”
In the conversation, Tarcísio promoted the state as a tourist destination, mentioning Formula 1, shows and music festivals such as The Town, Lollapalooza, Knotfest and Summer Breeze.
The CEO of Hard Rock International was accompanied by Corporate Senior Vice President of Casino and Hotel Operations, Alex Pariente.
Conversation between Tarcísio de Freitas and the CEO of Hard Rock about the resort in São Paulo 2
In addition to the visit to the governor of São Paulo, Hard Rock representatives were in Brasilia for a series of meetings with parliamentarians and ministries.
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