Zona de Azar Brazil – Brazil: Parimatch will Sponsor one of the Main Country Culture Festivals

Brazil-  June 07, 2024 www.zonadeazar.com   Parimatch, a sports betting and online gaming company, announced that it will sponsor the Festa do Peão de Americana, one of the main festivals that celebrates country culture in Brazil.

The event, which will take place between the 7th and 16th of June this year, in the interior of São Paulo, will feature several attractions for guests, including electronic roulette, a mechanical bull, giveaways and exclusive prizes.

For Maksym Tsaryk, head of GROWE, a Parimatch franchise in Brazil, the partnership is about “supporting the cultural essence of Brazilians”, the “passion for entertainment and emotion”.

Tsaryk also said that “it is also a great opportunity for the company to engage with a new audience and increase brand awareness.”

The head of GROWE stated that the sponsorship and actions planned by Parimatch will involve the festival’s fans and bring them closer to the brand.

“There is great expectation regarding this partnership, as we know that the sports betting sector has been growing a lot in our country”, commented Guilherme Lahr, CEO of Festa do Peão de Americana, adding: “The Americana Festival, which attracts a average audience of 500 thousand people, is always looking for news and more entertainment to offer the public, thus providing great visibility for all sponsors and partners.”

Currently, Parimatch is the master sponsor of SAF Botafogo and Stock Car, the country’s main motorsport competition.

Editó @_fonta   www.zonadeazar.com