Zona de Azar Brazil – Brazil: Superbet Promoted Solidarity Actions in the Clásico São Paulo and Fluminense
Brazil.- May 13, 2024 www.zonadeazar.com Master sponsor of São Paulo and Fluminense, the sports betting house Superbet promoted solidarity actions in the classic between the two clubs, valid for Serie A of the Brasileirão and which took place on last Monday (13th), at 8 p.m. (Brasília time), in Morumbis.
The platform had LED advertising signs at the edge of the lawn, which are generally used to advertise the brand, to publicize the entities that collect donations for Rio Grande do Sul. The objective of the initiative was to expand the request for help in all the possible spaces. Superbet announced that it would also donate the value of R$ 100,000 to the NGO “Ação da Cidadania”.
Another action was carried out by São Paulo. The players of the São Paulo club entered the field with the SuperAjuda “brand” and the QR Pix codes of the SOS Rio Grande do Sul campaign displayed on the lower front part of the uniform.
“Superbet is not just about sports. We were always attentive to what is happening in the country and we could not ignore the tragic situation in Rio Grande do Sul. We will spare no effort to help in any way we can,” said Alexandre Fonseca, CEO of Superbet Brasil.
The São Paulo Football Federation (FPF), for its part, decided to mobilize the 17 São Paulo clubs that play in Series A, B, C and D of the Brasileirão: Água Santa, Botafogo-SP, Corinthians, Ferroviária, Guarani, Inter de Limeira, Ituano, Mirassol, Novorizontino, Palmeiras, Ponte Preta, Red Bull Bragantino, Santo André, Santos, São Bernardo, São José and São Paulo.
Everyone took to the field with the #JuntosPeloRS patch on their shirts, which was later auctioned and all the proceeds went to Rio Grande do Sul.
“The strength of football in São Paulo is the unity of the clubs, and we saw that unity in the good moments we had and in difficult situations. Now, serving the people suffering from the rains in Rio Grande do Sul is urgent and a priority, and São Paulo football has the duty to collaborate. For this reason, the FPF and all the clubs involved in Series A, B, C and D of the Brazilian Championship participated in this working group,” said Reinaldo Carneiro Bastos, president of the FPF.
This Saturday (11), in the duel against Avaí, valid for Serie B of the Brasileirão, Coritiba (which, since last week, already joined the mobilization) wore a message of support for Rio Grande do Sul on its shirt. Sul.
Encouraged by the sponsors Real, Neodent, Ligga and Vale Bonus, who provided spaces on the uniform, the players took to the field with a phrase that referred to the gaucho anthem (“Strong, brave and brave people”), on the front of the shirt.
The message “SOS RS” was placed on the back, in addition to the QR Code of the campaign mobilized by the government of Rio Grande do Sul.
The campaign continued until Sunday (12th), from 9 a.m. to 7 p.m.
Santos carried out a solidarity campaign in collaboration with its sponsor Canção, which collected 20 tons of food for the victims of the floods in Rio Grande do Sul. The club also took the opportunity to spread the Pix number on the networks for cash donations.
Bahía, for its part, used social networks to spread the Pix number for cash donations to the campaign promoted by the Unimed Rio Grande do Sul Institute.
Finally, Fortaleza called on its fans to donate food to send to those affected by the floods. The fundraising was carried out in the match against Botafogo, valid for Serie A of the Brasileirão, which was played last Sunday (12), at 4 p.m., at the Arena Castelão.
Edited by @_fonta www.zonadeazar.com
